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JOURNAL COLLECTIONS WHAT MAKES A FAIRYTALE?
COLLECTIONS

What Makes a Fairytale?

Look closer. Hidden rabbits and squirrels woven into the cloth itself. The Fairytale jacquard drop, four pieces with a story.

Fairytale jacquard with hidden rabbits and squirrels woven into the fabric

The Salut cropped jacket, pink.

The fabric that rewards a closer look.

What makes a fairytale?

It's not just the story. Or the setting. It's the sense of something hidden just beneath the surface, waiting to be discovered.

A fabric that comes alive

At first glance, it's a beautiful floral. But look a little closer.

Hidden amongst the flowers are rabbits and squirrels, quietly woven into the design. Easy to miss. Until suddenly you see them.

And that's when it shifts. Because this isn't a printed fabric. The pattern is woven directly into the cloth itself, thread by thread, like a tapestry. Every detail is part of the fabric, not something placed on top.

It's what gives it depth, texture, and that subtle sense that the fabric is almost alive.

The Fairytale drop

Salut Fairytale jacquard cropped jacket
The Salut cropped jacket.
Aubin Fairytale jacquard A-line mini skirt
The Aubin mini skirt.
Marcia Fairytale jacquard 60s A-line mini dress
The Marcia mini dress.
Mea Fairytale jacquard sleeveless shell top
The Mea shell top.

We've taken this fabric and shaped it into pieces that feel slightly nostalgic. A gentle nod to the past.

Cropped jackets with a retro edge. Mini skirts that feel playful and sharp. 60s-inspired dresses with a touch of elegance. And a beautiful, simple shell top. Easy, versatile, endlessly wearable.

Each piece lets the fabric do the talking.

Styling the story

Fairytale jacquard styled with navy trousers
Fairytale jacquard styled with denim

The magic of a jacquard like this is how easily it works in your wardrobe. Pair it with:

  • Navy trousers, for something polished and grounded.
  • Our Baya linen mix dress, for that special event.
  • Or your favourite denim, for a new twist.

Playful. Still sophisticated.

Woven with a story.

Shop the Fairytale jacquard edit, or browse all dresses.

JOYFOR JOY JOURNAL