Privacy Policy

At JOY we respect and value your privacy. This privacy notice explains how your data is collected, used, transferred and disclosed by JOY. It applies to data collected when you use our websites, our stores and when you interact with us through social media, email, or phone, or when you participate in our competitions or events.

Data Protection

For the purposes of data protection this policy refers to the 1998 Data Protection Act until 25th May 2018 and thereafter the EU General Data Protection Regulation (GDPR) or any subsequent, and successor, legislation. JOY (Nese Ltd, company reg: 14501755) is the Data Controller and can be contacted at the following address: 8 Beadman Street, London, SE27 0DN. Personal Data is any information from which an individual can be identified. For example, your name, address, telephone number and e-mail address may be Personal Data. It may also include technical information including the IP (Internet Protocol) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform and if you access our site by your mobile device, we may collect your unique phone identifier. It is our policy to take all necessary steps to ensure that Personal Data held by JOY is held securely and processed fairly and lawfully. Our lawful bases for processing Personal Data are:

by consent of the data subject;

necessary for the performance of a contract with the data subject or other person;

compliant with a legal obligation;

or necessary for the purpose of legitimate interests pursued by the Data Controller (except where these are overridden by the interests, right, or freedoms of the Data Subject).

Personal Information

JOY respects your privacy. It is our intent to let you know what personal information we collect from you on the Internet; we use this information to make your shopping experience as joyful as possible!

In order to place an order on our website you will be asked to give us your billing/mailing address, telephone number and email address.

You may also create an online account for future reference and set a password for access. This enables us to send you confirmation of when your order has been dispatched as well as providing you with an easy log in for future visits to the website.

JOY and third-party providers of advertisements may also collect information regarding your visit to our website ( This may include where you are geographically, how you were referred to us (e.g. search engines or email marketing), your browser and device type, the pages you viewed, the duration of your visit and any search terms used. This information may be collected even if you do not register an account with us. Any information we collect about customers' browsing and buying habits is used for statistical analysis and to continuously improve our website and the products and services offered to our customers.

If you sign up to receive our email newsletter, we will request and store your email address. If you tell us that you do not wish to receive marketing updates, we will respect your wishes.

Our Courier Service has selected access to your details for delivery purposes only.

Communication & Marketing

If you have given us your permission or made a purchase from our store we may update you on our latest products, news and special offers and events via e-mail, text messaging & post. All JOY customers have the option to opt-out of receiving marketing communications from us. If you do not wish to continue to receive marketing from us you should opt-out by:

Clicking on the unsubscribe link in any email communications which we might send you.

Contacting Customer Services on email at

Sharing your data with Third Parties

JOY is committed to protecting the privacy of our site visitors and customers. We will only disclose information about our customers to carefully vetted third parties where it is part of providing a service to you e.g. arranging for a product to be sent to you, carrying out security checks, for the purposes of customer research and profiling, or for improving our service to you. All third parties are required by JOY to confirm that they apply appropriate data protection and security controls in compliance with EU General Data Protection Regulation. They agree to only use your Personal Data for the purposes JOY instructs and to take appropriate measures to prevent unauthorised or unlawful access to it. Our third party processors include IT, Payment Service Providers, Marketing Services and Logistics providers. Should JOY sell or transfer any of its business assets, this may include a sale or transfer of such databases of information to third parties as part of a business sale. In addition, such a transfer or sale may mean that your Personal Data may be transferred to countries outside the EEA. Any such sale or transfer of Personal Data will be under strict conditions of confidentiality and security.

The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Where we store your personal information

The information that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ('EEA'). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers or business partners. Such staff may be engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support and associated services. Our suppliers and business partners may also transfer, store, use and otherwise process your information outside the EEA for the purpose of fulfilling their obligations to you and to provide you with information, goods and services. By using our sites, stores, social media and submitting your information during the purchase of items or participation in competitions and other promotions, you agree to this transfer, storing or processing inside and outside the EEA as stated above. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this policy.

Handling your personal data online

If you are interested in placing an order with us online, but are concerned about how safe and reliable it will be, here is some information about how we manage and protect your data:

Our secure server software encrypts information to ensure your transactions with us are private and protected as they travel over the Internet. All credit card transactions are handled by an approved third party on a secure server using a minimum of 128-bit encryption. is fully PCI Compliant.

When you make a purchase from our website, we collect certain personal information from you (for example: your name, email address, payment address and details). All such personal information is held on secure servers and will be treated as fully confidential.

JOY has appropriate security measures in place against unauthorised access or alteration, disclosure or destruction of personal data and against accidental loss or destruction of such data.

Data Protection

JOY is committed to supporting the requirements of the GDPR and applicable data protection legislation which aims 'to regulate the use of automatic processed information relating to individuals and the provision of services in respect of such information'.

We will ensure that all personal data held by us is obtained and processed fairly and lawfully, i.e. in accordance with the provisions of the GDPR and applicable data protection legislation. All personal data held by JOY will:

Only be held for specified and lawful purposes.

Not be used or disclosed in any manner incompatible with any lawful purpose.

Be adequate, relevant and not excessive in relation to the purpose for which it was obtained.

Be accurate (insofar as the Company can control this process, being dependent on customer integrity and the integrity of such credit reference agencies as it uses) and kept up to date.

Only be kept for as long as is necessary for a particular purpose, for example, JOY specifically needs to keep names and addresses of customers in order to deal with any queries, complaints or after sales service enquiries.
Obtaining, Correcting or Updating your Personal Data

Where we use your personal data on a consent basis, you have the right to withdraw that consent at any time. You also have the right to ask us to stop using your personal data for profiling or direct marketing processes.

You can update, erase or amend your preferences or how we manage your data at any time using the contact details below.

You can also find out what personal data JOY holds about you by submitting a Subject Access Request. We will give you a copy of the information in a clear, readable format with an explanation as to why we hold it and how we use it. To complete your Subject Access Request you will be asked to provide the following details:

The personal information you wish to access

The date range you wish to access

Information to help us confirm your identity

You can contact us for any of these requirements:

By writing to us at: Data Compliance Officer, JOY, 8 Beadman Street, London, SE27 0DN.

By email at

If you are not happy with our data handling processes, in the first instance, please speak to us directly so that we can resolve your enquiry. You also have the right to contact the Information Commissions Office (ICO) if you have questions about Data Protection. You can contact them by phone on 0303 123 113 or


A cookie is a small information file that is sent to your computer and is stored on your hard drive. If you have registered with us then your computer will store an identifying cookie which will save you time each time you re-visit, by remembering your email address for you. You can change the settings on your browser to prevent cookies being stored on your computer without your explicit consent. For further information about cookies visit

Information collected by JOY is used internally by authorised JOY employees for three main purposes.

To improve our site by seeing which areas, features and products are most popular

To personalise the site for our customers. For example, in the future, we may recommend products or features you may like based on what you have liked in the past

We keep track of the domains from which people visit us. We analyse this data for trends and statistics. We do not sell, rent, loan, or transfer any personal information regarding our customers to any unrelated third parties.

The website uses cookies to help keep track of items you put into your shopping cart including when you have abandoned your cart and this information is used to determine when to send cart reminder messages via SMS.

We may also use advertising cookies to deliver more relevant adverts to you based on your interests. They are also used to limit the amount of times you see an advert and enable us to measure the effectiveness of any campaign. We use them to link to social networks including Facebook, who may use information about your visit to target advertising to you on other sites

Changes to our Privacy and Security policy

We’ll amend this privacy policy from time to time to ensure it remains up to date and reflects how and why we use your personal data and new legal requirements. Please visit our website to keep up to date with any changes. The current version will always be posted on our website. Last updated 8th April 2024.

Will you receive marketing communications from us?

When you place an order with us, therefore, you should expect to receive marketing emails from us unless you opt out at the point of creating an account or during the checkout process. However, you have the right at any stage to change your mind and unsubscribe (or indeed resubscribe). Please see below for details.

How can you unsubscribe from marketing communications?

If you no longer wish to receive marketing communications from us, we're committed to making it as easy as possible to unsubscribe. Every marketing email we send out has an unsubscribe link at the bottom. If you are a registered user of our website, you can also log in to your account and adjust your marketing preferences. Alternatively, you can email us directly at to let us know what marketing communications you want - or don’t want - to receive and we will adjust your preferences accordingly.