LOUCHE
| UK SIZE | BUST (CM) | WAIST (CM) | HIPS (CM) |
| 8 | 82-87 | 64-68 | 89-92 |
| 10 | 88-92 | 69-73 | 93-98 |
| 12 | 93-98 | 74-78 | 99-103 |
| 14 | 99-103 | 79-83 | 104-108 |
| 16 | 104-109 | 84-89 | 109-114 |
Clothing Size Guide
| UK SIZE | BUST (CM) | WAIST (CM) | HIPS (CM) |
| 8 | 81-85 | 63-67 | 88.5-92.5 |
| 10 | 86-90 | 68-72 | 93.5-97.5 |
| 12 | 91-95 | 73-77 | 98.5-102.5 |
| 14 | 96-100 | 78-82 | 103.5-107.5 |
Jeans/Trousers Size Guide
| UK SIZE | WAIST (CM) | HIPS (CM) |
| 8 | 63-67 | 88.5-92.5 |
| 10 | 68-72 | 93.5-97.5 |
| 12 | 73-77 | 98.5-102.5 |
| 14 | 78-82 | 103.5-107.5 |
DESIRES
| UK SIZE | BUST (CM) | WAIST (CM) | HIPS (CM) | INSEAM (CM) |
| 8 | 78-83 | 62-67 | 88-93 | 86 |
| 10 | 84-89 | 68-73 | 94-99 | 86 |
| 12 | 90-95 | 74-79 | 100-105 | 86 |
| 14 | 96-101 | 80-85 | 106-111 | 86 |
| 16 | 102-107 | 86-91 | 112-117 | 86 |
Dresses/Tops
| UK SIZE | BUST (CM) | WAIST (CM) | HIPS (CM) |
| 8 | 79-83 | 60.5-64.5 | 90-94 |
| 10 | 84-88 | 65.5-69.5 | 95-99 |
| 12 | 89-93 | 70.5-74.5 | 100-104 |
| 14 | 94-98 | 75.5-79.5 | 105-109 |
Trousers/Shorts
| UK SIZE | WAIST (CM) | HIPS (CM) | INSIDE LEG (CM) |
| 8 | 62-66 | 90-94 | 66-70 |
| 10 | 67-71 | 65-99 | 71-75 |
| 12 | 72-76 | 100-104 | 76-80 |
| 14 | 77-81 | 105-109 | 81-86 |
Dresses
| UK SIZE | BUST (CM) | WAIST (CM) | HIPS (CM) |
| 8 | 82 | 66 | 87 |
| 10 | 87 | 71 | 92 |
| 12 | 92 | 76 | 97 |
| 14 | 97 | 81 | 102 |
POPPY LUX
| UK SIZE | CHEST (CM) | WAIST (CM) | HIPS (CM) |
| 8 | 84 | 62 | 88 |
| 10 | 88 | 66 | 92 |
| 12 | 92 | 70 | 96 |
| 14 | 96 | 74 | 100 |
| 14 | 100 | 78 | 104 |
Tops
| SIZE | CHEST |
| S | 91-96 |
| M | 96-101 |
| L | 101-106 |
| XL | 106-111 |
Bottoms
| SIZE | WAIST | INSIDE LEG |
| S/SHORT | 76-80 | 76-80 |
| M/REGULAR | 81-85 | 81-85 |
| L/LONG | 86-?? | 86-?? |
| XL | 91-?? | N/A |
BELLFIELD
Tops
j| SIZE | CHEST (CM) |
| XS | 86-91 |
| S | 91-96 |
| M | 96-101 |
| L | 101-106 |
| XL | 106-111 |
Bottoms
| SIZE | WAIST |
| 28R | 71 |
| 30R | 76 |
| 32R | 78.5 |
| 34R | 81 |
| 36R | 83.5 |
WORN BY T-Shirts
| SIZE | CHEST (CM) |
| XS | 92 |
| S | 96 |
| M | 102 |
| L | 110 |
| XL | 118 |
Sweat
| SIZE | CHEST (CM) |
| XS | 92 |
| S | 96 |
| M | 102 |
| L | 110 |
| XL | 118 |
Vest
| SIZE | CHEST (CM) |
| XS | 86 |
| S | 92 |
| M | 98 |
| L | 104 |
| XL | 110 |
SEVENTYSEVEN T-Shirts
| SIZE | CHEST (INCHES) |
| S | 36-38 |
| M | 38-40 |
| L | 40-42 |
| XL | 42-44 |
| XXL | 44-46 |
DIRTY VELVET T-Shirts
| SIZE | CHEST (CM) |
| S | 48.5 |
| M | 51 |
| L | 53.5 |
| XL | 56 |
THE ILLUSTRATED MIND T-Shirts
| SIZE | CHEST (CM) | LENGTH (CM) |
| S | 50 | 70 |
| M | 53 | 72 |
| L | 56 | 74 |
| XL | 60 | 76 |
| XXL | 64 | 78 |
CHUNK T-Shirts
| SIZE | CHEST (CM) |
| S | 92-97 |
| M | 97-103 |
| L | 103-108 |
| XL | 108-114 |
Sweatshirts
| SIZE | CHEST (CM) |
| S | 102-107 |
| M | 107-112 |
| L | 112-117 |
| XL | 117-121 |
NATIVE YOUTH Shirts
| SIZE | CHEST (CM) | WAIST | BODY LENGTH |
| S | 87-91 | 79-83 | 69-70 |
| M | 92-96 | 84-88 | 71-72 |
| L | 97-101 | 89-93 | 73-74 |
| XL | 102-106 | 94-99 | 75-76 |
Jersey
| SIZE | CHEST (CM) | WAIST | BODY LENGTH |
| S | 87-91 | 79-83 | 69-70 |
| M | 92-96 | 84-88 | 71-72 |
| L | 97-101 | 89-93 | 73-74 |
| XL | 102-106 | 94-99 | 75-76 |
Trousers
| SIZE | WAIST (CM) |
| 30 | 76 |
| 32 | 82 |
| 34 | 86 |
| 36 | 92 |
Jackets & Outerwear
| SIZE | CHEST (CM) | WAIST | BODY LENGTH |
| S | 87-91 | 79-83 | 72-73 |
| M | 92-96 | 84-88 | 73-74 |
| L | 97-101 | 89-93 | 74-75 |
| XL | 102-106 | 94-99 | 75-76 |
BLEND Tops
| SIZE | CHEST (CM) | WAIST (CM) | HIP | SLEEVE LENGTH |
| S | 92-94 | 80-82 | 87-89 | 65-67 |
| M | 98-100 | 86-88 | 93-95 | 66-68 |
| L | 104-106 | 92-94 | 99-101 | 67-69 |
| XL | 110-112 | 98-100 | 105-107 | 68-70 |
Shirts
| SIZE | CHEST (CM) | WAIST | BODY LENGTH | SLEEVE LENGTH |
| S | 92-94 | 80-82 | 87-89 | 65-67 |
| M | 96-98 | 84-86 | 93-95 | 66-68 |
| L | 100-102 | 88-90 | 99-101 | 67-69 |
| XL | 104-106 | 92-94 | 105-107 | 68-70 |
Trousers
| SIZE | WAIST | HIP | INSEAM 30 | INSEAM 32 | INSEAM 34 | INSEAM 36 |
| 30 | 83 | 96 | 79 | 83 | 87 | 91 |
| 31 | 85.5 | 98.5 | 79 | 83 | 87 | 91 |
| 32 | 88 | 101 | 79 | 83 | 87 | 91 |
| 33 | 90.5 | 103.5 | 79 | 83 | 87 | 91 |
| 34 | 93 | 106 | 79 | 83 | 87 | 91 |
| 36 | 95.5 | 108.5 | 79 | 83 | 87 | 91 |
Women
To make sure you order the right size, you'll need to know your measurements. Follow our guide below to ensure you're measuring the correct part of your body.
BUST
Measure the fullest part of your bust. Ensure the tape measure is parallel to the floor and that you're fully relaxed to get an accurate measurement.
WAIST
Measure the slimmest point above your navel and below your ribs whilst breathing out naturally.
HIP
Measure the fullest part of your hips.
INSIDE LEG
Measure from the very top of the inside of your leg to the crotch.
Now you've got your measurements, see our detailed size guides below to find your perfect fit. Happy shopping!