National Cake Day 🍰

Whoopieeee! It's National Cake Day! 🍰

JOY, your home for fashion, homeware and gifts, has teamed with the deliciously unique Whoopie Bakery for National Cake Day! 

Irresistible cakes are, sadly, not designed and created overnight, and we all have had those baking disasters...

Tell us your baking disasters and be in with the chance of winning a £50 JOY voucher and a Build-You-Own Box of 12 Whoopie Pies worth £50+!

Head over to Instagram to enter!

🍰 Tell us your baking disasters in the comments below!

🍰 Follow @joythestore @thewhoopiebakery

🍰 Subscribe to the JOY and Whoopie Bakery newsletter

🍰 BONUS ENTRY: Share an image of your baking disaster to your Instagram story (remember to tag us!)

The competition ends on Sunday 3rd December.

Hold onto your taste buds, because the Whoopie Bakery is causing a sensation in the UK! Meet Matt and Kate, the culinary dream team behind this delectable venture. 

Matt, a seasoned chef with experience from across the globe, and Kate, a versatile pro with backgrounds in business and psychology, have combined their talents to create an irresistible line-up of handcrafted Whoopie Pies.

Already celebrated for their award-winning pies at The Hull Pie, Matt's passion for Whoopie Pies found its spark during his Canadian adventure. Now, with their bakery as the stage, they've unveiled a range of vegetarian, vegan, and gluten-free delights that are as visually stunning as they are mouthwateringly delicious.

While new in the UK, Americans have loved these treats for almost 100 years. Imagine a treat that looks like a donut, bigger than macarons, yet with a special sponge cake that's incredibly delicious. You'll find a variety of classic and unique flavours, each Whoopie Pie generously filled with marshmallow or chocolate cheesecake and a delightful surprise in the middle.

Dive into a world where moist sponge meets exquisite fillings, and where taste knows no bounds. The Whoopie Bakery is more than just a treat—it's a flavour-packed journey that's leaving taste buds in awe. Experience how the simple Whoopie Pie becomes an extraordinary work of art, handcrafted with care, using the best ingredients. Join our Whoopie Pie Revolution and redefine indulgence.