JOY is a British fashion and lifestyle brand. Our small team of creatives respond quickly to trends and only produce small quantities of any style thereby ensuring each piece is unique and not cluttering up the planet with unwanted goods.

Louche the clothing brand designed in house by women for women. The clothes we design are not at all about disposable fashion, in fact every summer I see dresses that were sold 6 or 7 years ago! What better customer approval? Although we are somewhat obsessed with dresses and design them to be stylish, functional and super flattering, we also make great separates, outwear, knitwear and accessories too.

Each style is tried on multiple body shapes and sizes ensuring the perfect fit, style and comfort. I have a bit of an obsession about pockets so 90% of our dresses have pockets. If they are not there it’s because they disturbed the fit. Prints are designed by us and base fabrics carefully selected to feel luxurious, it’s difficult to bring that across online but in-store it’s essential.

I would like to reassure all customers that I personally visit and assess all factories we manufacture in and have always believed that happy factories with good working conditions = good quality. As a company we are working hard towards a sustainable goal in the near future and although not completely there yet, we will be soon.

To surround yourself with Joy, our beautiful homeware range boasts fragrant candles, carved wooden photo frames, statement cushions and much, much more to help you curate your life the way you want it. If it’s a gift your after we have a really large range for your perusal, hopefully we have ticked every box!

Whether you discover JOY online or at one of our boutique-style stores, be sure to share online and join the JOY Club to ensure you never miss out on exciting news, style advice and exclusive offers. If you need to chat or have any questions you need an answer to contact our wonderful customer service team at who are based above our Leeds store so they know everything about what is online and will give you great advice.

Our mission is to make you look good and feel happy, with pieces you will love forever.

Wishing you all love, life and Happiness.

Maureen O' Brien
Creative Director