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  • Get the look: Bethany Joy Lenz

    Get the look: Bethany Joy Lenz

    We love seeing women we admire styling up Louche in London, the home of our womenswear label at JOY. Even better when they live overseas! We're introducing you to our new favourite style crush, American actor/musician/writer/vintage fashion enthusiast Bethany Joy Lenz. Seen here wearing the Louche Texas Clutch whilst visiting London on...
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  • Valentine's Day Competition

    Valentine's Day Competition

    Gone are the Shakespearian days of writing good old-fashioned love letters and when writing with a quill was cool, in our day and age romance is measured by the amount of X’s at the end of a text and a swipe right on Tinder. It’s time turn on your computer, mobile...
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  • Time to reboot your spring wardrobe with the HYMN style edit

    Time to reboot your spring wardrobe with the HYMN style edit

    Spring means a reboot for your wardrobe. It's time to pack away the heavy knits, over-shirts and all weather outerwear and start seriously thinking about the warmer days ahead. Although it's still January, every wardrobe needs a little injection of sunshine so we've picked our new-in favourites from London based brand HYMN. Remember...
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  • Fabulous Florals!

    Fabulous Florals!

    Just because Spring has not yet sprung, that's no reason not to go crazy for a daisy or wild for a rose. We have always loved a floral print, the perfect antidote to a grey day and the only way to brighten up your work wardrobe, floral patterns and prints are...
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  • Blogger Spotlight: Fox & Feather

    Blogger Spotlight: Fox & Feather

    Last month, we got in touch with London-based fashion blogger Leigh, from Fox & Feather blog, to see how she would style two of Winter '14 biggest trends - Victorian inspired lace and traditional tartan. The two pieces Leigh picked were; the Louche Quilla Top and the Louche Hersela Skirt. Just...
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  • Back to work: Sale picks

    Back to work: Sale picks

    JANUARY blues have us feeling not so JOYful about heading back to work, same for you? The inescapable post-Christmas lull makes us forget the all important rule of thumb in fashion... a new year means, a new wardrobe! And we don't mean a 6ft pine box, we mean the good bits...
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  • New Years Eve Blogger's Party Edit

    New Years Eve Blogger's Party Edit

    As well as celebrities, we rely heavily on the style savvy fashion bloggers to show us what, and how we should be wearing the latest seasons styles. In this edit, we give you two looks from two very different bloggers, styled to celebrate just in time for the New Year! Which...
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  • NYE Blogger Special - She & Hem

    NYE Blogger Special - She & Hem

    JOY loves to celebrate individual style and expression, so we were thrilled when fashion bloggers Victoria and Jo accepted our challenge to style two of our unique, exclusive dresses from our principal label Louche for New Year's Eve. Among the tempting range of dresses from Louche, the pair with vintage flair...
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  • Behind The Scenes: HYMN AW15 Lookbook

    Behind The Scenes: HYMN AW15 Lookbook

      Earlier this week, we went behind the scenes to capture footage of the HYMN London AW15 look book shoot in our very own JOY studios. With the menswear brands British heritage firmly in our minds, we admired the adventure and travel inspired backdrop with an authentic yet practical vibe. Highlights included...
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  • The Classic LBD

    The Classic LBD

    Every woman needs a little black dress. A perennial favourite for women of all ages, it has been an enduring style and wardrobe staple for generations. Ideal for work or play, romantic evenings or for cocktails with the girls, here's our edit of our favourite LBD's: Lace sleeves, sparkle embellishment and rich velvet...
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