Welcome to the Journal
Our journal — documenting the design decisions, styling moments and small details behind each JOY collection.
What Forty Years in Fashion Has Taught Me About Cotton
Why I believe in recycled cotton, and the choices we make. There is no perfect fabric, but recycled cotton is one of the most thoughtful choices we can make right...
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What Makes a Great Trouser?
The three trouser shapes we're wearing on repeat right now: the Tilde straight leg, the Tyler pleat front wide leg, and the Sutton barrel. Plus the small details that make...
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What Makes a Fairytale?
Look closer. Rabbits and squirrels woven into the cloth itself. The Fairytale jacquard drop, four pieces with a story.
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St Patrick's Day — An Alternative
Plastic leprechaun hats. Novelty socks. Green worn without conviction. We'd like to propose an alternative.
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Where Joy Began
Brixton, 1999. A few weeks before Christmas. The story of how women built this brand.
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