The JOY Edit

  • Which Festival Style Tribe Are You Part of?

    Which Festival Style Tribe Are You Part of?
    Whether you’re gliding through the crowds in your psychedelic maxi, or getting down and dirty in your wellies and mac, there’s a festival tribe out there that’s waiting for you! So grab a bag and get packing, and check out our festival style guide for some inspiration. Which festival style... Read More
  • Interview with: VOTD Assistant Designer

    Interview with: VOTD Assistant Designer
    With new brand Valley Of The Dolls launching this season, we wanted to catch up with the brand's Assistant Designer, Kristy Finnigan, to give you a behind the scenes look at the new SS15 collection. So Kristy, tell us about yourself!  I graduated from Northumbria University last year with a degree in Fashion... Read More
  • Introducing: Modern Muse

    Introducing: Modern Muse
    Introducing Louche's latest collection, 'Modern Muse'. This holiday wardrobe collection features fun abstract art prints inspired by French artist Henri Matisse, updated with clean & modern cuts with Louche's signature character injected with pop brights. If you're looking for the ultimate holiday wardrobe you've come to the right place... Fascinating prints... Read More
  • Bridesmaids Collection

    Bridesmaids Collection
        From classic floaty chiffon dresses to full length gowns with modern details, this ultra feminine collection of bridesmaid dresses will make your best mates faces shine even brighter when they're smiling you down the aisle on your big day. Beautiful Bergen - Shop now   Elegent Alverna - Shop now  Tantalising Tully - Shop... Read More
  • Interview with Eve & Fox

    Interview with Eve & Fox
    Specialising in luxury materials, Leicester based jewellery designer Eve & Fox talks to JOY about the inspiration behind their latest collection, the making process and everything that makes Eve & Fox a unique buy for your jewellery box. Let's get started... How did you get into designing jewellery? I've always been interested... Read More
  • 5x Signed HOG Recipe Book Giveaway

    5x Signed HOG Recipe Book Giveaway
        Want to win an exclusive signed copy of Richard H. Turner's latest HOG recipe book? Scroll down to find out how...     How to enter: Follow @joythestore on Twitter, tag a friend that can't cook for your chance to WIN a signed copy of Richard H. Turner HOG Recipe book. Proper... Read More
  • HOG recipe with Iamchefblog

    HOG recipe with Iamchefblog
    On the release of our latest recipe book HOG, we challenged London based food blogger Iamchefblog (you may remember his Nutella recipe challenge here) to curate the first thing that caught his eye, and he did, beautifully! Boy, we were impressed with his decision, read on to find out how he did it...   BACON! – Now that... Read More
  • CLOSED: Win 2x 'Fashion on the Ration' Exhibition Tickets & Louche Aylee Dress

    CLOSED: Win 2x 'Fashion on the Ration' Exhibition Tickets & Louche Aylee Dress
    Fashion on the Ration: 1940s Street Style 5 March – 31 August 2015  To mark the 70th anniversary of the end of the Second World War in 1945, Imperial War Museum London is launching a major new exhibition 'Fashion on the Ration', exploring how fashion survived and even flourished during wartime. Bringing... Read More
  • CLOSED: WIN: Eleven Paris Tshirt Giveaway

    CLOSED: WIN: Eleven Paris Tshirt Giveaway
    Eleven Paris are major players in the graphic tee's game. They are a label permanently riding high, with a strong rock inspiration, contemporary cuts and extreme prints. To celebrate Eleven Paris arriving at JOY we're offering you the chance to win a tee for FREE. All you have to do is... Read More
  • Celeb Spot: Lucy Watson

    Celeb Spot: Lucy Watson
    We've always been big fans of the hit TV show Made In Chelsea at JOY HQ, especially say-it-how-it-is girl boss Miss Lucy Watson. A stylish girl after our own heart, we were thrilled to see she wore the Louche Alta Crop Top at the Now Magazine Feel Good Awards last... Read More