The JOY Edit

Floral Folly: Joy Celebrates British Flowers Week!

British Flowers Week Joy with Joanne Truby Floral Display

British Flowers Week is upon us! This year, the Joy team have got a little creative and we’ve pushed the boat out with our Flowers Week celebration.

Floral-obsessed and nature-inspired, season upon season our creative team designs unique dresses, skirts, blouses and beyond boasting a wide variety of floral prints. From striking Strelitzia on our Luxe Corianna Midi Skirt to sweet and simple daisies embroidered on to our lovely Orla Cami Sundress (below), Joy and its brands are all about mixing botany and colours with chic, on-trend shapes.

Daisy Cami Sun Dress by Joy Louche

In honour of the stunning country-wide efforts for British Flower Week, we have lifted flower inspo from the apparel and sprinkled it on to the store window display. Partnering with Joanne Truby’s Floral Design House, who have turned beautiful floristry into a 8-foot work of art, we’ve created a magnificent exhibition of natural beauty in our Bankside store window (12 Sumner Street, London SE1 9JZ).

Come check it out! And a very happy British Flowers Week to you all.

Joy Sumner Street Bankside British Flowers Week Joy Bankside filled with mid-summer joys to celebrate British Flowers Week


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