1. JOY SS15 Press Day

    The JOY PR team recently held our SS15 Press Day at the House of St Barnabus in Soho, London. We showcased our eclectic collection of JOY & Happiness gifts (which are available online now!) and exclusive previews of the new Spring Summer 2015 collections from brands Louche and HYMN.

    We can't give too much away, but a picture says a thousand words... so here's an exclusive look!

    gifts joy the store

    For Spring Summer 2015, Louche

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  2. Love Lamie Blogs For JOY!

      We spent some time with blogger / instagrammer Laura Stewart of Love Lamie and asked her about how she got started, what inspires her and what she loves about Louche! Check out her interview below and how she styled her favourite pieces from Louche AW14. Talk us through your blog. How did you start? I started Love Lamie more as a creative outlet. I take a lot of photos, so I wanted a nice place to share everything, my travels and stuff. The "fashion" part of my site is just a place where I feel like people can get to know me more, image wise.
    Can you give us the name of three style icons? I don't think I have any style icons, I try to just do my own thing, if I like it, I'll wear it! [caption id="attachment_8488" align="alignnone" width="300"]
    Louche Karm Dress[/caption]Describe your style?I would say my style is comfortable & casual with a dose of smart pieces and a sprinkle of hippy vibes.I love things that hang well, I'm all about basics, simple pieces with a nice cut.What do you get up to in your spare time?
    I spend most of my free time drawing, working on my portfolio, going on skate cruises & spending time with my boyfriend. What
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  3. JOY JOB CV: PR OFFICER

    Here at JOY HQ, the list of FAQs just keeps growing! From, when will you do another unicorn jumper? (Answer: right NOW), to where is the next JOY store going to be? (Answer: Brixton, baby!). But, without a doubt, the burning question you just NEED to have the answer to is this: What
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  4. Top Five AW14 Trends to Wear, NOW!

    Top Five AW14 Trends to Wear, NOW!
    Sartorially speaking, we
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  5. Time for Tea, Grace Kelly Style!

    We
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  6. Perfect Packing: The Holiday Edit

    Perfect Packing: The Holiday Edit
    To launch our latest collection La Dolce Vita
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  7. One Trophy Trouser - Three Ways!

    One Trophy Trouser - Three Ways!
    For SS14, if your trousers don
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  8. JOY girls have SS14 Style

    JOY girls have SS14 Style
    from left: Gina Homes, Roisin Crowe, Laura Forrester. Brand new, the Louche Oxford Bag is chic, practical and goes with almost EVERYTHING. To show off its hero status we asked three girls (we have mega girl crushes on) from the JOY team to style the bag to suit their look. With totally different, though equally rad personalities and style codes, we knew they
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  9. Photo Story: The HYMN Launch Party

    Photo Story: The HYMN Launch Party

    Photography by Laurence Stephens

    This time last week we were excitedly making our way to the official HYMN Launch Party in London

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  10. Theatre Fix: BLURRED LINES at The Shed

    Blurred Lines Provoked by Robin Thicke
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