1. NYE Blogger Special - She & Hem


    JOY loves to celebrate individual style and expression, so we were thrilled when fashion bloggers Victoria and Jo accepted our challenge to style two of our unique, exclusive dresses from our principal label Louche for New Year's Eve.


    Among the tempting range of dresses from
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  2. Dressed to Impress.

    October is the month when we start to think of the upcoming party season and although the nights are drawing in, don

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  3. The Finishing Touch

    Coco Chanel said

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  4. A Coat For All Seasons

    Whatever the weather, as the seasons change a new coat is a fashion must-have.
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  5. What's New for Louche SS15

    We go behind the scenes at Louche and chat to Head Designer Louise Dixon, to get a sneak peek of which trends they'll be championing next season.
    Last time we spoke you said we could expect to see an ever-evolving collection from Louche, so what
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  6. A Blogger's Life: Paula Holmes from The LDN Diaries

    This week we're

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  7. Find Your Sale Style

    Ladies and gentlemen! Whether you

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  8. Dress The Weather: Sunshine and Showers

    Planning for sun but need to think about those pesky unexpected showers? We've got top tips on how to navigate tricky transitional dressing below with inspiration from your favourite celebrities. Summer Showers

    When unexpected rain prevails, think along the lines of these ladies with their lightweight layers and weather-proof accessories. A seasoned festival goer, Alexa Chung proves you can still look stylish in showers with her ultimate combination of a great rain mac and thin layers; get the look with the Louche Brooke mac, Bellfield skinnies and Louche Hampstead bag. Another Fearn fave, she shows how just a simple combo of black trousers and top can look good even when

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  9. Trend Alert: Feeling Fruity

    We're feeling fruity this season at JOY and are championing pineapple prints for your SS14 wardrobe. Sweeten up your look from top to toe with these zesty Louche must-haves. The Dress You loved the Ditta so much, we reinvented this flirty sun frock in a brand new pineapple print. Lightweight with cute straps and a flattering fit-&-flare shape, the Louche Ditta Pineapple

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  10. Guess Who's Back?

    We're excited to welcome a back a few of your favourite Louche styles for the new season. With the same fit and cut you love, they've been revamped for AW14 in brand new prints and colours

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