1. The 'Love It' List

    The 'Love It' List

    We all have a wish list of every beautiful thing we’ve seen and mentally banked to buy later. Most things you forget about but the items that stick are guaranteed to bring joy forever. We’ve created our own ‘love it’ list full of the pieces we can’t stop thinking about and are itching to buy. If you add anything to your own ‘love it’ list, we sincerely apologise for being bad influences and emptying your bank account!




    Love One ♥

    Just waiting for the party invites to come in so we can buy this beauty!


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  2. Buyer's Picks

    Buyer's Picks

    It’s well known that fashion buyers are the most stylish people in the fashion industry and our womenswear buyer, Holly, is no different. A buyer’s job is literally to be ahead of the fashion game and know what we will be wearing months before we do. They know every upcoming trend, colour palette and pattern we will all be obsessing over in seasons to come. If you’re ever in a style rut, look to a buyer for new outfit inspiration! We definitely get all our style tips n tricks from Holly here at Joy! Find out why she is obsessed with these staple items for Autumn and get ready to buy a whole new wardrobe.

    Louche Loe Midi Dress

    “Who says florals are just for Spring/Summer? I love wearing them all year round. Dark florals especially are essential for the colder months. They have a vampy, edgy vibe about them and look amazing with a chunk

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  3. Come Rain or Shine: Your Guide to Transitional Styling

    Come Rain or Shine: Your Guide to Transitional Styling

    It’s that time of year again when the weather can’t make up its mind. One minute it’s all sunshine and rainbows and the next the heavens have opened and you’re left looking like a drowned rat. Follow our fool proof guide to transitional styling and master the unpredictable British weather. Keep your body warm and your style effortlessly cool with these simple tips n tricks.


    Pockets are a must in our book but especially during the Summer to Autumn transitional period. Keep your hands warm while you’re waiting for the bus or store your sunglasses in them just in case the sun decides to shine. Pockets add a laidback touch to otherwise quite formal dresses and skirts which is both practical and cool af.

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  4. Joy + Joseph

    Joy + Joseph

    We are so excited to announce that we have partnered up with Joseph and the Amazing Technicoloured Dreamcoat and have a great competition for our Joy customers!

    Andrew Lloyd Webber and Tim Rice’s multi-award winning musical is returning to The London Palladium this summer strictly limited 11-week summer season from Thursday 27 June through until Sunday 8 September 2019! BAFTA and Olivier Award-winning actress Sheridan Smith stars as the Narrator in the eagerly anticipated revival, with Jason Donovan returning in the role of Pharaoh, alongside newcomer Jac Yarrow in the iconic role of Joseph.

    We are offering one lucky winner: 2 x tickets to Joseph and the Amazing Technicolour Dreamcoat at the London Palladium along with an overnight stay at a five star central London hotel

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  5. Behind The Blog: Q&A with Jessica Davis

    Behind The Blog: Q&A with Jessica Davis

    Introducing: @j.e.s.s.i.c.a.d.a.v.i.s

    1. When does your alarm go off?


    2. What is your job?

     Network Marketer

    3. Typical day?

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  6. Behind The Blog: Q&A with @clareydareyy

    Behind The Blog: Q&A with @clareydareyy

    1.    When does your alarm go off?
    7:30am (luckily I live right next to my office, so no crazy early morning starts!) 

    2.    What is your job?
    Senior Research Executive for a Market Research agency

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  7. Our Pride and Joy: Elena

    Our Pride and Joy: Elena

    Meet Elena Andruhiv, our lovely Bristol Store Manager and all-round good egg. We wanted to introduce you to the Joy team and the people who make Joy, joyful so we sent her a few questions. To find out more about Elena, carry on reading and show her some love on her Instagram: wild_sheep_chase.

    HOME IS:

    Full of plants, cats and vintage furniture


    It’s the little things. The first cup of coffee of the day, walk along the river on a sunny day, waking up on a warm day with a window open and ice-cream, definitely ice-cream!


    “Chains” by Fleetwood Mac


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  8. Happy International Women's Day

    Happy International Women's Day

    Every year on the 8th of March the world celebrates International Women’s Day and this year the Joy team wanted to join in and celebrate the women online that bring us joy every day. We strive to celebrate women every day of the year not just on the 8th of March but we couldn’t resist the opportunity to shine a spotlight on two of our favourites. Jess Marriner (@abrunetteedit) and Maria Larkin (@thatgirlwiththebob) are as obsessed with fashion as we are and create inspiring content regularly on their Instagrams. We asked both of them a few questions about female empowerment and what being a woman means to them. Take a look at their answers below!

    JESS MARRINER @abrunetteedit

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  9. Autumn Style Edit

    Autumn Style Edit

    With autumn underway, new season pieces are arriving each day to spruce up your wardrobe and prepare you for the colder weather. We’ve put together a collection of style equations to take the complication out of transitional seasonal dressing, meaning you can build your staple autumn wardrobe in a flash.


    Your office wardrobe doesn’t have to be boring! Dress up monochrome pieces with a pop of colour or a subtle pattern, or throw away typical workwear rules and choose a fun jumpsuit or checked culottes. The perfect look to #girlboss every day of the week!


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  10. Customer Style - Celebrating You!

    Customer Style - Celebrating You!

    The September roundup of JOY customer style is here! From fun banana prints to pretty florals, we’re all about prints this month. 

    Make sure to use #sharethejoy and tag us in your posts; we’ll never get bored of seeing you sharing the JOY, and wearing the JOY!

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