1. Destination Dresses

    Destination Dresses

    Let’s be honest, the best bit about jet setting off across the world on your hols is buying a new dress perfect for your summer destination. For some reason it feels easier to take fashion risks abroad and step outside your comfort zone without judgement from your peers at home. Who cares if, on a whim in duty free, you thought a canary yellow kaftan was a good idea? Your judgemental neighbour Barbara is being judgemental thousands of miles away so why not brave a new trend or print? Each day of your holiday deserves a destination dress so that you feel fabulous 24/7! Experiment with mini to maxi lengths, vivid colours and bold prints with the right accessories to get that vacay feeling while looking effortlessly stylish.

    This look is for the woman who is no stranger to travel. In and out of Gatwick terminal 5 for work she is desperate for a proper holiday. The Louche ‘Zelda’ in the blue chambray has been on her wish list for months along with the Louche 'Sunny' passport cover. Her plan is to hide from work emails with the oversized ‘Nikki’ cat eye sunnies and wear the cute ‘Etta’ earrings to finish off her powerful jetsetter look. All she needs now is a large wine and all the tapas!


    If your way of holiday-ing is totally chill and without a schedule in sight then the Wanderer look is for you. Choose a bold colour with a subtler print if you don’t feel brave enough to go all out with both. The Louche ‘Sirin’ dress is the perfect option! In a bright mustard yellow with an all over ditsy floral print, the Sirin’s fabulousness is all in the detail. Featuring a yellow button through front, 30-degree weather friendly spaghetti straps, a tie detailed bodice and POCKETS! Contrast the mustard yellow with the Louche ‘Patsy’ earrings in blue and throw the ‘Clay’ Crossbody bag over your ‘Sirin’ to store your euros and disposable camera. And don’t forget your ‘Nikki’ sunnies!

    For the women who prefer tanning on the beach to sightseeing in the city, take inspiration from the Sunbather. Granted, you will mostly be in your bikini roasting in the sun but for beach to bar dressing you need a statement destination dress. The Louche ‘Paz’ tiered midi dress in coral is the statement dress of the summer and a must have in any holiday wardrobe. Complete with pockets and a gorgeous embroidered bodice, the Paz needs to be accessorised to perfection. Match the embroidered blue tones in the Paz with the blue ‘Bernie’ hoop earrings and keep your beach bits safe in the Louche ‘Walker’ Bag. To avoid a disastrous predinner sunburn pop the Louche ‘January’ hat on to shade you from the summer rays.

    Yes you’re on holiday but that doesn’t mean you want to relax! With a list as long as your arm of tourist attractions and towns to explore, you’ll need a destination dress that won’t let you down. Choose something light with coverage to avoid any chance of sun stroke ruining your carefully planned itinerary. The Louche ‘Zelda’ in a pink and white stripe with wooden buttons and pockets is not only adorable but has longer t-shirt sleeves to protect you from the sun. Style your ‘Zelda’ with the equally as cute Louche ‘Miriam’ earrings. You can’t get any summerier than deckchair stripes and rattan daisies. Wear the Louche fedora to toughen up this cute ensemble and look effortlessly chic. To keep any tickets or mementos from your adventure safe wear the ‘Bree’ wallet on your wrist and you’re ready to explore!


    Whichever destination dress you choose this summer, make sure it makes you feel great and looks amazing in your holiday pics. If you post your destination dresses on your Instagram, please tag us with #wewearjoy and #shareyoursummerjoy for a chance to be featured on our page! 






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  2. We're Going On Safari!

    We're Going On Safari!

    We’re going on safari and everyone is invited. Now – what are we going to wear?! The safari chic trend is all about neutral colour palettes, natural finishes and materials with minimal accessories. Think tan, khaki and beige hues with an abundance of wood and raffia. This trend is a great one to play with pattern and print and get adventurous with textures. Forget florals, animal print is your new bff. Add a rural twist to your standard city outfits to make this trend work for you and your wardrobe. If you’re a fan of utility wear, then you’re in luck because the utilitarian aesthetic has a strong presence within the safari chic trend. Your combat trousers, oversized utility jackets and chunky boots are ready made for this trend and with beige arguably being the colour of the season; get ready to go wild for neutrals. Just add some key pieces to create the ultimate safari ensemble.

    Pair the Brave Soul Stoney Animal Spot blouse with cream linen trousers and brown mules for a neutral toned look with a wild side! Swap your standard jeans and a t-shirt out for the Louche Kellie top and Prescilla skirt. Crafted in 100% cotton, the flattering square neckline of the Kellie top paired with the mustard paper bag waist of the Prescilla skirt is the perfect sun drenched safari ensemble.

    Keep things fresh by incorporating a tropical print into your safari ready looks. The earthy tones of the Louche Oxana Palm top are guaranteed to conceal you from any potential predators either on safari or the dreaded commute to work! Keep camouflaged with the Loeiza tropical playsuit featuring a muted tropical print with subtle pops of pink and red. Style the Loeiza playsuit with the Louche ‘Clay’ cross body bag in black with red stitching to create some pleasing contrast.

    Speaking of camouflage, you can’t go wrong with khaki. The Marin Scallop Hem Dress is THE dress to nail this trend. Just add a pair of binoculars and you’re ready to spot the safari big five. If mini dresses aren’t your thing, then the Fleur gingham shirt dress is a great midi length option. Contrast the deep mustard yellow shade of the Fleur Gingham dress with a white utility jacket and the Louche Jones tan crossbody bag for a sartorially sound look. Keep your jewellery muted and choose accessories with natural finishes. The brass tones of the Louche ‘Wilder’ and ‘Blaire’ earrings are ideal for adding subdued sparkle and the ‘Walker’ round rattan bag is guaranteed to add natural texture to your looks.

    Embrace the beige with our new utility trio: the Louche ‘Taner’ shirt dress, ‘Neil’ utility trousers and ‘Leno’ boiler suit. With these three, all you need to add is a safari park. To create an inspired safari chic outfit, pair the ‘Neil’ trousers with a white peasant blouse to play with silhouettes and fuse function with the feminine. For the days where you have zero time choose the ‘Leno’ boiler suit and take the guesswork out of getting dressed. This monochromatic all-in-one is not only safari ready but takes simple style to the next level. Just add some leopard printed mules and gold hoops and you’re ready to take on the day.

    Safari styling is the epitome of tonal chic and one of the easiest trends to get right. If you’re looking to inject some adventure into your everyday then the safari chic trend is for you. Try it and show us on Instagram with the hashtag: #wewearjoy and #shareyoursummerjoy.

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  3. 3 Ways to Style: The Satin Slip Skirt

    3 Ways to Style: The Satin Slip Skirt

    Fashion fell back in love with the 90s silk slip silhouette last summer and it seems the trend is here to stay. The nineties revival began with a renewed love of the slinky slip dress made famous by designer Calvin Klein and made legendary by the supermodel Kate Moss. This season, the slinky slip dress silhouette has evolved into a global obsession with the bias cut silk skirt. Both designer and high street brands alike have adopted the silk slip trend making it a SS19 essential. The slinky staple is not just sartorially sound but incredibly versatile as well, making it the perfect trend piece to incorporate into your existing wardrobe. The fluidity of the Louche Tehani Satin skirt balances so well with oversized items and more structured pieces. The Louche Tehani – like any slinky slip skirt – can easily take you from day to night if you’re savvy with your styling. Let us show you how it’s done.


    At Joy, we love playing with print and colour – especially for daytime styling. The silky style of the Louche Tehani makes it a great halfway house for smart casual looks that have a quirky touch. Pair your Tehani with the leopard print Brave Soul Stoney blouse for a fashion forward ensemble. Two trends in one?! This outfit is already winning. Leopard print and pink are a match made in heaven and balance the lingerie inspired bias cut design perfectly. The satin skirt is styled minimally time and time again so why not mix it up a bit? Playing with colour and pattern is not only fun but radiates an I-know-exactly-what-I’m-doing conviction that only the best outfits have. To complete this sleepwear as streetwear ensemble, style with your chunkiest trainer, a bright red lip and the pink Louche Stephani Banana Leaf earrings.


    The oversized jumper and skirt trend is nothing new. The classic combination has been a fashion favourite for years but has definitely gained vigour due to 90’s slip skirt revival. The oversized knit and skirt combo is ideal for the unpredictable British Spring weather we know and love. Pair the sleek Tehani satin skirt with its’ polar opposite – a slogan sweater. The epitome of smart casual styling, the Tehani and the Louche Jan En Vacances couldn’t be more different but somehow the combo works. The exact fashion formula is still a mystery to us but what we know for sure is that contrasting silhouettes almost always looks fab. Plus, it can’t hurt to try right? The pop of colour of the ‘En Vacances’ slogan compliments the blush pink of the Tehani skirt and adds a touch of playfulness. Wear the new Louche Lash Abstract Print as a square head scarf and slip on your fave pair of mules for an arty off duty vibe.


    Sometimes you just want to get really dressed up. Forget smart casual. We want smart, smart! We’re talking platform heels, feather boa and fake lashes galore! For those days when you want to look fancier than fancy the Tehani satin skirt is your bff. Showcase the skirt’s sleek silhouette with a pair of 90s inspired square toe kitten heels to elongate the leg. For an evening look we want to amp up the uber femininity of the slip skirt rather than tone it down, so a delicate black camisole is perfect. The contrasting black and pink tones add essential drama but the minimal cuts of both pieces keep the look effortlessly chic. Pair this evening look with the Louche Dexter drop earrings for a mixed metal moment and opt for a bold lip to own your powerful femininity.

    If there is one throwback that has staying power, it’s the 90s slip skirt. It may even transcend its trend status at this rate to become an everyday wardrobe staple. So if you haven’t tried it yet, why not give it a go? Kiss your 70s flares goodbye and let your Tehani satin skirt reintroduce you to the Nineties.

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  4. 3 Cities, 3 Looks

    3 Cities, 3 Looks


    Meet Fleur. Our stylish Parisian living in the heart of the city of love. By day she works in PR and by night she dabbles as a jazz singer. Effortlessly stylish, Fleur can make anything look chic whilst remaining cool as a cucumber. Her go-to-outfit for the Saturday pain au chocolate run mixes tailoring with relaxed cuts and a pop of colour. The wide legged cropped style of the Louche Meredith trouser is perfect for a simple yet smart ensemble. In Spring, Fleur loves to incorporate bright florals into her wardrobe and her current top of choice is the Louche ‘Darina’ blouse. The contrasting yellow floral print with the navy is a refreshing take on the classic jeans and a t-shirt combination. To elevate this simple outfit to Fleur’s standards she accessorises with the Louche gold hoops, ‘Esther’ belt and ‘Gunner’ hair clips. Just before she runs out the door, she chucks her ‘Jenna’ pearl beaded beret into her bag, just in case it starts to rain while she’s in line at the Boulangerie.


    Berlin born and bred, Hanna’s style is focused on monochromatic tones and edge. Hanna is a freelance graphic designer trying to make it in the competitive art world. Berlin is full of creative characters and Hanna is no exception. However, she prefers for her art to speak for itself and therefore her fashion sense is quite pared back. Hanna is the queen of all black ensembles and feels her most confident when she embraces the dark side. Her favourite piece to take her from day to night is her juicy black denim mini dress. The utilitarian vibe of the dress is bang on trend and very Hanna. She usually styles her ‘Juicy’ mini dress with black combat boots to achieve her fave edgy look. Her trusty Louche ‘Grayland’ crossbody bag, ‘Nikkie’ sunglasses and silver Louche luxe ‘Frances’ hoops are the cool finishing touches that make this outfit Hanna’s go to.


    Giulia has taught English at a primary school in Rome for over 5 years. She is obsessed with fashion and although she loves her job it doesn’t fulfil her sartorially. Her day-to-day is far from stylish so she loves to go all out at the weekends. You’ll never see Guilia in a jeans and a t-shirt. She describes her personal style as polished and feminine. She has been loving the Louche ‘Indie’ wrap midi skirt because of it's bold poppy print and flattering tie waist. Before the intense summer heat hits Rome, Giulia prefers to wear light knits with loose skirts like the ‘Indie’ to add extra warmth. For accessories, she prefers to stick to gold jewellery and her current obsession is the Louche ‘Amelia’ drop earrings to add drama and shine to her outfits. Before she heads out to meet her friends for some gelato, she adds her trusty pair of ‘Kiko’ gold sunglasses and platform sandals to elevate her ensemble from cute to effortless chic.

    Which was your favourite look? Paris, Berlin or Rome? If you recreate any of the three looks, tag us on instagram using the hashtag #joygoesglobal so we can like and share!

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  5. 3 Ways to Style: The Louche Koto Stripe Chambray Jacket

    3 Ways to Style: The Louche Koto Stripe Chambray Jacket

    Introducing the newest addition to our jacket collection: The Louche Koto. A modern twist on the classic denim jacket, this striped chambray number is the statement outerwear piece you need. A patterned jacket may seem daunting to style but we have put together three simple looks to showcase how versatile the Louche Koto is.

    Brunch with the girls is the perfect time for your Louche Koto’s debut. You can experiment styling the jacket without judgement and reward your efforts with a massive stack of pancakes with a side of bacon. We styled the Louche Koto with the Louche Cathleen Dog Print tea dress for an adorably laidback look. The bright red of the tea dress compliments the bold blue and white stripes gorgeously and the cute pooch pattern adds playfulness to the outfit. Pairing pattern with pattern can be risky but we think these two prints work well together. A general rule of thumb when pairing patterns is to pair a larger print with a smaller one. The graphic stripes paired with the daintier pooch print contrast well and the scattered dalmatian pattern mirrors the silver circle buttons of the jacket tying both prints together nicely. Stick to minimal accessories like the Louche Interlinked Studs and Louche Luxe Emily personalised necklace in gold to let the Louche Koto be the star of the show. Style with a pair of on trend chunky trainers - perfect for your post brunch roll home.

    The best day of the week is finally here. You’ve done it. You’ve survived another working week. Putting any effort into your appearance was forgotten about by Tuesday and you have happily embraced slob life ever since. However, Friday is different. Friday is your time to shine. Prove to your colleagues (and yourself) that you can look nice – when you can be bothered. The Louche Koto Stripe Chambray jacket is a great statement piece that epitomises that ‘Friyay’ feeling and can be dressed up or down. Let’s say you’re going for cocktails after work. Plan ahead and wear a pair of smart Louche Meredith Cigarette trousers to transition from day to night seamlessly. We think the navy Meredith trousers work best with the bold blue and white striped Louche Koto. Remember to grab a slinky camisole to change into in the work toilets when 5pm hits. The Louche Yolaine Satin Cami is the ideal piece for amping up any outfit for night time. Statement accessories are key for a day to night transformation and we are in love with the oversized square Matilda earrings for just that. Add a pair of strappy black heels and you’re ready to let your hair down and party the evening away. Enjoy!

    The boxy cut of the Louche Koto is perfect for any formal occasion you have in your diary. This look works for a whole host of events. Afternoon tea? Tick. Your Grandma’s 80th birthday? Tick. A christening? Tick. The jacket’s versatility makes styling outfit after outfit a piece of cake. Pair the boxy fit with the uber feminine Fiorella Baneberry midi dress and black ankle boots for an effortlessly smart look. Bright mustard is the colour of the season and contrasts well with the Louche Koto’s blue and white graphic stripes. Mixing patterns can be a dangerous game but we love how these two look together, especially with the Louche Leah floral drop earrings, as they tie the cool and warm tones in the outfit together wonderfully. You’ll look polished enough for Grandma and cool enough for your Insta followers. Win, win.

    What do you think of our three looks? We hope that they have inspired you to give the versatile Louche Koto a go and to experiment with your wardrobe a bit more. If you do style the Louche Koto we would love to see it! Post your looks on Instagram with the hashtage #mykoto so we can like and repost your gorgeous outfits on our feed!

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  6. 6 Ways to Reveal Your Romantic Side with Florals

    6 Ways to Reveal Your Romantic Side with Florals

    Blossoming florals and bold blooms are no longer synonymous with summer dressing. Think eye-popping petal motifs and delicate flower embroidery with lashings of feminine cool.

    #1 English Rose

    Opt for florals with a darker edge this season with the Zora Floral Midi Dress. Defined by it’s flattering yet romantic silhouette, this piece is ready to take you from work to weekend within a moments notice. Pair with understated heels and let the dress do all the talking.

    #2 Jump(suit) for JOY!

    Forget ‘less is more’ and embrace botanical blooms in a contemporary, yet playful silhouette. The Madiana Floral Cropped Jumpsuit is the perfect alternative to your LBD, team with chic heels or chunky boots for instant updated party look.

    #3 Fresh as a Daisy

    Exuding a 1940s sensibility and a classic ditsy floral print, the Louche Bara Midi Dress is anything but prim. Perfectly formed and featuring a tie detailing at the back, this romantic piece is sure to add a feminine flourish to your wardrobe.

    #4 What in Carnation?

    Elevate your everyday style with the Louche Luxe Norah Soft Leather Humming Bird Embroidered Crossbody Bag. Combining intricately detailed embroidery and a timeless saddle bag shape, this is the ideal accessory to wear with any outfit.

    #5 Folksy Florals

    There’s no denying that embroidery is having a moment right now and the Louche Luxe Dakota Floral Embroidered Soft Leather Purse is the epitome of contemporary elegance. Featuring a delicate and luxe floral design, this piece is both pretty and practical.

    #6 Fly away with Me

    Modern yet whimsical, the Louche Luve Iva Soft Leather Hummingbird Embroidered Coin Purse features a sleek silhouette, perfect for slipping into pockets or your favourite handbag. Crafted from sleek, soft leather, this dainty piece makes the perfect gift.

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  7. NYE Blogger Special - She & Hem


    JOY loves to celebrate individual style and expression, so we were thrilled when fashion bloggers Victoria and Jo accepted our challenge to style two of our unique, exclusive dresses from our principal label Louche for New Year's Eve.


    Among the tempting range of dresses from Louche, the pair with vintage flair chose the
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  8. JOY SS15 Press Day

    The JOY PR team recently held our SS15 Press Day at the House of St Barnabus in Soho, London. We showcased our eclectic collection of JOY & Happiness gifts (which are available online now!) and exclusive previews of the new Spring Summer 2015 collections from brands Louche and HYMN.

    We can't give too much away, but a picture says a thousand words... so here's an exclusive look!

    gifts joy the store

    For Spring Summer 2015, Louche

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  9. Love Lamie Blogs For JOY!

      We spent some time with blogger / instagrammer Laura Stewart of Love Lamie and asked her about how she got started, what inspires her and what she loves about Louche! Check out her interview below and how she styled her favourite pieces from Louche AW14. Talk us through your blog. How did you start? I started Love Lamie more as a creative outlet. I take a lot of photos, so I wanted a nice place to share everything, my travels and stuff. The "fashion" part of my site is just a place where I feel like people can get to know me more, image wise.
    Can you give us the name of three style icons? I don't think I have any style icons, I try to just do my own thing, if I like it, I'll wear it! [caption id="attachment_8488" align="alignnone" width="300"]
    Louche Karm Dress[/caption]Describe your style?I would say my style is comfortable & casual with a dose of smart pieces and a sprinkle of hippy vibes.I love things that hang well, I'm all about basics, simple pieces with a nice cut.What do you get up to in your spare time?
    I spend most of my free time drawing, working on my portfolio, going on skate cruises & spending time with my boyfriend. What
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  10. Every Vintage Fashion Lovers Dream - An Interview With Kerry Taylor.

      [caption id="attachment_8437" align="alignnone" width="200"]Kerry Taylor with Catherine Walker sea-green sequinned evening gown, worn for the State visit to Austria in 1989</div><a class=Read more