1. The 'Love It' List

    The 'Love It' List

    We all have a wish list of every beautiful thing we’ve seen and mentally banked to buy later. Most things you forget about but the items that stick are guaranteed to bring joy forever. We’ve created our own ‘love it’ list full of the pieces we can’t stop thinking about and are itching to buy. If you add anything to your own ‘love it’ list, we sincerely apologise for being bad influences and emptying your bank account!




    Love One ♥

    Just waiting for the party invites to come in so we can buy this beauty!


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  2. Buyer's Picks

    Buyer's Picks

    It’s well known that fashion buyers are the most stylish people in the fashion industry and our womenswear buyer, Holly, is no different. A buyer’s job is literally to be ahead of the fashion game and know what we will be wearing months before we do. They know every upcoming trend, colour palette and pattern we will all be obsessing over in seasons to come. If you’re ever in a style rut, look to a buyer for new outfit inspiration! We definitely get all our style tips n tricks from Holly here at Joy! Find out why she is obsessed with these staple items for Autumn and get ready to buy a whole new wardrobe.

    Louche Loe Midi Dress

    “Who says florals are just for Spring/Summer? I love wearing them all year round. Dark florals especially are essential for the colder months. They have a vampy, edgy vibe about them and look amazing with a chunk

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  3. Workin' It: A Style Diary For The Office

    Workin' It: A Style Diary For The Office

    Start your week off with a bang and pull out all the style stops with a statement maxi dress. Might as well start as you mean to go on right?! Even if it does all go to shit by Wednesday. Style the Louche Salim dress with thigh high suede boots for a maximum look that requires minimal effort. The power is in the print (and your morning coffee!)

    It’s a mini skirt and shirt

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  4. Introduction to AW19 Modern Folk

    Introduction to AW19 Modern Folk

    Finally, our Modern Folk collection is here and we couldn’t be more excited! This has been a hard secret to keep hush hush. The collection was designed in house by our super talented team of designers months ago and we’ve been itching to reveal our favourite pieces to you ever since.

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  5. Stripe Season

    Stripe Season

    Who are we kidding?! Stripe season is EVERY season. It’s the print that never goes out of style and the one always upping its game. There is a reason stripes have been in fashion favour for so long and if you haven’t jumped on the stripey bandwagon yet, what are you waiting for?! There is a stripe for everyone and every mood so it’s definitely worth investing in this timeless print. Whether you’re more of a classic Breton stripe gal or prefer a graphic rainbow hue, here are some of our fave striped pieces to remind you of the print’s power.

    Brave Soul Rainbow Raincoat - £35

    Mixing a classic pattern with all the colours of

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  6. All-in-one Fun

    All-in-one Fun

    Sometimes, getting dressed can be a chore. Our solution? Opt for all-in-one pieces to make getting dressed in the morning a breeze. We’re talking jumpsuits, playsuits and fool proof dresses galore. Wearing one statement piece has the potential to have more of an impact than a more complicated ensemble. Stick to a simple all-in-one and focus your attention on accessorising.

    Meet your new Monday morning lifesaver – the Percy jumpsuit. The perfect all-in-one piece for when you’ve snoozed your alarm 5 times and your bus comes in 10 minutes. In a gorgeous deep rust shade, pair your Percy jumpsuit with a wide brim black fedora to hide your tired eyes and let the Edna tassel earrings fool people into believing you’ve been awake

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  7. Joy HQ Spill Their Style Secrets

    Joy HQ Spill Their Style Secrets

    Ever wondered how stylish the team at Joy HQ actually are? Well wonder no more because the secrets have finally been revealed. Behind every fashion brand is a hardworking team of people; each with their own unique personal style and creative outlook. Let’s take a look at the team and get ready to feel inspired.

    Rosa – Copywriter

    ‘I’m a big fan of accessorising to make a simple outfit more interesting. Whether that is with a statement pair of earrings or a patterned hair band, I find that getting the accessories right makes my overall outfit look more polished. Also - I love adding pops of colour and print to boring looks and accessories help A LOT

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  8. Destination Dresses

    Destination Dresses

    Let’s be honest, the best bit about jet setting off across the world on your hols is buying a new dress perfect for your summer destination. For some reason it feels easier to take fashion risks abroad and step outside your comfort zone without judgement from your peers at home. Who cares if, on a whim in duty free, you thought a canary yellow kaftan was a good idea? Your judgemental neighbour Barbara is being judgemental thousands of miles away so why not brave a new trend or print? Each day of your holiday deserves a destination dress so that you feel fabulous 24/7! Experiment with mini to maxi lengths, vivid colours and bold prints with the right accessories to get that vacay feeling while looking effortlessly stylish.


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  9. We're Going On Safari!

    We're Going On Safari!

    We’re going on safari and everyone is invited. Now – what are we going to wear?! The safari chic trend is all about neutral colour palettes, natural finishes and materials with minimal accessories. Think tan, khaki and beige hues with an abundance of wood and raffia. This trend is a great one to play with pattern and print and get adventurous with textures. Forget florals, animal print is your new bff. Add a rural twist to your standard city outfits to make this trend work for you and your wardrobe. If you’re a fan of utility wear, then you’re in luck because the utilitarian aesthetic has a strong presence within the safari chic trend. Your combat trousers, oversized utility jackets and chunky boots are ready made for this trend and with beige arguably being the colour of the season; get ready to go wild for neutrals. Just add some key pieces to create the ultimate safari ensemble.

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  10. 3 Ways to Style: The Satin Slip Skirt

    3 Ways to Style: The Satin Slip Skirt

    Fashion fell back in love with the 90s silk slip silhouette last summer and it seems the trend is here to stay. The nineties revival began with a renewed love of the slinky slip dress made famous by designer Calvin Klein and made legendary by the supermodel Kate Moss. This season, the slinky slip dress silhouette has evolved into a global obsession with the bias cut silk skirt. Both designer and high street brands alike have adopted the silk slip trend making it a SS19 essential. The slinky staple is not just sartorially sound but incredibly versatile as well, making it the perfect trend piece to incorporate into your existing wardrobe. The fluidity of the Louche Tehani Satin skirt balances so well with oversized items and more structured pieces. The Louche Tehani – like any slinky slip skirt – can easily take you from day to night

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