1. 6 Ways to Reveal Your Romantic Side with Florals

    6 Ways to Reveal Your Romantic Side with Florals

    Blossoming florals and bold blooms are no longer synonymous with summer dressing. Think eye-popping petal motifs and delicate flower embroidery with lashings of feminine cool.

    #1 English Rose

    Opt for florals with a darker edge this season with the Zora Floral Midi Dress. Defined by it’s flattering yet romantic silhouette, this piece is ready to take you from work to weekend within a moments notice. Pair with understated heels and let the dress do all the talking.

    #2 Jump(suit) for JOY!

    Forget ‘less is more’ and embrace botanical blooms in a contemporary, yet playful silhouette. The Madiana Floral Cropped Jumpsuit is the perfect alternative to your LBD, team with chic heels or chunky boots for instant updated party look.

    #3 Fresh as a Daisy

    Exuding a 1940s sensibility and a classic ditsy floral print, the Louche Bara Midi Dress is anything but prim. Perfectly formed and featuring a tie detailing at the back, this romantic piece is sure to add a feminine flourish to your wardrobe.

    #4 What in Carnation?

    Elevate your everyday style with the Louche Luxe Norah Soft Leather Humming Bird Embroidered Crossbody Bag. Combining intricately detailed embroidery and a timeless saddle bag shape, this is the ideal accessory to wear with any outfit.

    #5 Folksy Florals

    There’s no denying that embroidery is having a moment right now and the Louche Luxe Dakota Floral Embroidered Soft Leather Purse is the epitome of contemporary elegance. Featuring a delicate and luxe floral design, this piece is both pretty and practical.

    #6 Fly away with Me

    Modern yet whimsical, the Louche Luve Iva Soft Leather Hummingbird Embroidered Coin Purse features a sleek silhouette, perfect for slipping into pockets or your favourite handbag. Crafted from sleek, soft leather, this dainty piece makes the perfect gift.

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  2. NYE Blogger Special - She & Hem

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    JOY loves to celebrate individual style and expression, so we were thrilled when fashion bloggers Victoria and Jo accepted our challenge to style two of our unique, exclusive dresses from our principal label Louche for New Year's Eve.

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    Among the tempting range of dresses from Louche, the pair with vintage flair chose the
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  3. JOY SS15 Press Day

    The JOY PR team recently held our SS15 Press Day at the House of St Barnabus in Soho, London. We showcased our eclectic collection of JOY & Happiness gifts (which are available online now!) and exclusive previews of the new Spring Summer 2015 collections from brands Louche and HYMN.

    We can't give too much away, but a picture says a thousand words... so here's an exclusive look!

    gifts joy the store

    For Spring Summer 2015, Louche

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  4. Love Lamie Blogs For JOY!

      We spent some time with blogger / instagrammer Laura Stewart of Love Lamie and asked her about how she got started, what inspires her and what she loves about Louche! Check out her interview below and how she styled her favourite pieces from Louche AW14. Talk us through your blog. How did you start? I started Love Lamie more as a creative outlet. I take a lot of photos, so I wanted a nice place to share everything, my travels and stuff. The "fashion" part of my site is just a place where I feel like people can get to know me more, image wise.
    Can you give us the name of three style icons? I don't think I have any style icons, I try to just do my own thing, if I like it, I'll wear it! [caption id="attachment_8488" align="alignnone" width="300"]
    Louche Karm Dress[/caption]Describe your style?I would say my style is comfortable & casual with a dose of smart pieces and a sprinkle of hippy vibes.I love things that hang well, I'm all about basics, simple pieces with a nice cut.What do you get up to in your spare time?
    I spend most of my free time drawing, working on my portfolio, going on skate cruises & spending time with my boyfriend. What
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  5. Every Vintage Fashion Lovers Dream - An Interview With Kerry Taylor.

      [caption id="attachment_8437" align="alignnone" width="200"]Kerry Taylor with Catherine Walker sea-green sequinned evening gown, worn for the State visit to Austria in 1989</div><a class=Read more
  6. The Manifesto - Autumn Dressing For Men.

    It 's time to put away the shorts and sunscreen and really start planning your winter wardrobe. Every man needs a few style staples to see him through from October until Spring. Great transitional dressing is all about layering up T-shirts with soft chambray shirts, keeping it casual with a sweatshirt for a great off duty look and investing in a coat that will see you through the seasons. The Fur Lined Parka: The parka is always going to be your fail - safe option when it comes a great winter cover - up, as the temperature drops you need a coat to keep out the elements.The parka is an enduring style, the way to ramp up your street cred is to go for a colour other than navy:
    The Classic Fairisle Sweater: Fairisle 's are a perennial favourite and they don' t just have to be for Christmas.
    Choose one with a more muted colourway that will see you through autumn until December:
    The Layering Shirt: Keep your shirts checked or in a soft, brushed cotton feel and layer over t - shirts.A heavy duty check is perfect to wear as a shirt jacket and a soft chambray will keep you warm all winter.
    The Sweatshirt: Every man needs a sweatshirt, you can 't go wrong with a classic grey marl but add personality with a numbered graphic or message.
    The Graphic T - Shirt: Layer a graphic t - shirt under a shirt to add an extra edge to your look.Movie icons and a cowboy print bring personality:
    Trousers or Denim ? : Weekends shouldn 't automatically mean denim. Mix it up and go for a tailored trouser instead for a smart but casual look. Easily adaptable, team yours with a graphic T-shirt or sweatshirt.
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  7. Dressed to Impress.

    October is the month when we start to think of the upcoming party season and although the nights are drawing in, don
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  8. The Finishing Touch

    Coco Chanel said
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  9. A Coat For All Seasons

    Whatever the weather, as the seasons change a new coat is a fashion must-have.
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  10. What's New for Louche SS15

    We go behind the scenes at Louche and chat to Head Designer Louise Dixon, to get a sneak peek of which trends they'll be championing next season.
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    Last time we spoke you said we could expect to see an ever-evolving collection from Louche, so what
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