1. Destination Dresses

    Destination Dresses

    Let’s be honest, the best bit about jet setting off across the world on your hols is buying a new dress perfect for your summer destination. For some reason it feels easier to take fashion risks abroad and step outside your comfort zone without judgement from your peers at home. Who cares if, on a whim in duty free, you thought a canary yellow kaftan was a good idea? Your judgemental neighbour Barbara is being judgemental thousands of miles away so why not brave a new trend or print? Each day of your holiday deserves a destination dress so that you feel fabulous 24/7! Experiment with mini to maxi lengths, vivid colours and bold prints with the right accessories to get that vacay feeling while looking effortlessly stylish.

    This look is for the woman who is no stranger to travel. In and out of Gatwick terminal 5 for work she is desperate for a proper holiday. The Louche ‘Zelda’ in the blue chambray has been on her wish list for months along with the Louche 'Sunny' passport cover. Her plan is to hide from work emails with the oversized ‘Nikki’ cat eye sunnies and wear the cute ‘Etta’ earrings to finish off her powerful jetsetter look. All she needs now is a large wine and all the tapas!


    If your way of holiday-ing is totally chill and without a schedule in sight then the Wanderer look is for you. Choose a bold colour with a subtler print if you don’t feel brave enough to go all out with both. The Louche ‘Sirin’ dress is the perfect option! In a bright mustard yellow with an all over ditsy floral print, the Sirin’s fabulousness is all in the detail. Featuring a yellow button through front, 30-degree weather friendly spaghetti straps, a tie detailed bodice and POCKETS! Contrast the mustard yellow with the Louche ‘Patsy’ earrings in blue and throw the ‘Clay’ Crossbody bag over your ‘Sirin’ to store your euros and disposable camera. And don’t forget your ‘Nikki’ sunnies!

    For the women who prefer tanning on the beach to sightseeing in the city, take inspiration from the Sunbather. Granted, you will mostly be in your bikini roasting in the sun but for beach to bar dressing you need a statement destination dress. The Louche ‘Paz’ tiered midi dress in coral is the statement dress of the summer and a must have in any holiday wardrobe. Complete with pockets and a gorgeous embroidered bodice, the Paz needs to be accessorised to perfection. Match the embroidered blue tones in the Paz with the blue ‘Bernie’ hoop earrings and keep your beach bits safe in the Louche ‘Walker’ Bag. To avoid a disastrous predinner sunburn pop the Louche ‘January’ hat on to shade you from the summer rays.

    Yes you’re on holiday but that doesn’t mean you want to relax! With a list as long as your arm of tourist attractions and towns to explore, you’ll need a destination dress that won’t let you down. Choose something light with coverage to avoid any chance of sun stroke ruining your carefully planned itinerary. The Louche ‘Zelda’ in a pink and white stripe with wooden buttons and pockets is not only adorable but has longer t-shirt sleeves to protect you from the sun. Style your ‘Zelda’ with the equally as cute Louche ‘Miriam’ earrings. You can’t get any summerier than deckchair stripes and rattan daisies. Wear the Louche fedora to toughen up this cute ensemble and look effortlessly chic. To keep any tickets or mementos from your adventure safe wear the ‘Bree’ wallet on your wrist and you’re ready to explore!


    Whichever destination dress you choose this summer, make sure it makes you feel great and looks amazing in your holiday pics. If you post your destination dresses on your Instagram, please tag us with #wewearjoy and #shareyoursummerjoy for a chance to be featured on our page! 






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  2. We're Going On Safari!

    We're Going On Safari!

    We’re going on safari and everyone is invited. Now – what are we going to wear?! The safari chic trend is all about neutral colour palettes, natural finishes and materials with minimal accessories. Think tan, khaki and beige hues with an abundance of wood and raffia. This trend is a great one to play with pattern and print and get adventurous with textures. Forget florals, animal print is your new bff. Add a rural twist to your standard city outfits to make this trend work for you and your wardrobe. If you’re a fan of utility wear, then you’re in luck because the utilitarian aesthetic has a strong presence within the safari chic trend. Your combat trousers, oversized utility jackets and chunky boots are ready made for this trend and with beige arguably being the colour of the season; get ready to go wild for neutrals. Just add some key pieces to create the ultimate safari ensemble.

    Pair the Brave Soul Stoney Animal Spot blouse with cream linen trousers and brown mules for a neutral toned look with a wild side! Swap your standard jeans and a t-shirt out for the Louche Kellie top and Prescilla skirt. Crafted in 100% cotton, the flattering square neckline of the Kellie top paired with the mustard paper bag waist of the Prescilla skirt is the perfect sun drenched safari ensemble.

    Keep things fresh by incorporating a tropical print into your safari ready looks. The earthy tones of the Louche Oxana Palm top are guaranteed to conceal you from any potential predators either on safari or the dreaded commute to work! Keep camouflaged with the Loeiza tropical playsuit featuring a muted tropical print with subtle pops of pink and red. Style the Loeiza playsuit with the Louche ‘Clay’ cross body bag in black with red stitching to create some pleasing contrast.

    Speaking of camouflage, you can’t go wrong with khaki. The Marin Scallop Hem Dress is THE dress to nail this trend. Just add a pair of binoculars and you’re ready to spot the safari big five. If mini dresses aren’t your thing, then the Fleur gingham shirt dress is a great midi length option. Contrast the deep mustard yellow shade of the Fleur Gingham dress with a white utility jacket and the Louche Jones tan crossbody bag for a sartorially sound look. Keep your jewellery muted and choose accessories with natural finishes. The brass tones of the Louche ‘Wilder’ and ‘Blaire’ earrings are ideal for adding subdued sparkle and the ‘Walker’ round rattan bag is guaranteed to add natural texture to your looks.

    Embrace the beige with our new utility trio: the Louche ‘Taner’ shirt dress, ‘Neil’ utility trousers and ‘Leno’ boiler suit. With these three, all you need to add is a safari park. To create an inspired safari chic outfit, pair the ‘Neil’ trousers with a white peasant blouse to play with silhouettes and fuse function with the feminine. For the days where you have zero time choose the ‘Leno’ boiler suit and take the guesswork out of getting dressed. This monochromatic all-in-one is not only safari ready but takes simple style to the next level. Just add some leopard printed mules and gold hoops and you’re ready to take on the day.

    Safari styling is the epitome of tonal chic and one of the easiest trends to get right. If you’re looking to inject some adventure into your everyday then the safari chic trend is for you. Try it and show us on Instagram with the hashtag: #wewearjoy and #shareyoursummerjoy.

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