As you may have guessed, we're pretty excited about our brand new label, Joy. Casual, cool and effortlessly on-trend, it's the new season pick-me-up every girl's wardrobe has been waiting for. To celebrate the launch, we partnered up with cafe, caterer and chef extraordinaire, Social Pantry, to host an intimate supper club for our fave fashion press and bloggers.
Having inadvertently chosen one of the hottest days of the entire year for the event, ice cold drinks were the order of the day, and Sipsmith's London Cup went down a treat as we all spilled out onto the pavement to soak up the last of the evening's sun.
Louise and Silvia, the new label's designers, came along to introduce the range, with the collection on hand - and on the walls, neatly paired into super cute outfits - for everyone to peruse. We, the whole Joy squad, were also wearing our favourite, and 32C-appropriate, pieces. (My pick was a ribbed sparkly midi tank dress that I'd had my eye on for AGES.)
Social Pantry's deliciously fresh and summery menu (it even had an ice lolly break!) sat perfectly among their delicate pastel-pretty table decorations - picked with the campaign colours in mind - while some of our homewares nestled in between.
As the sun dipped, it was time to sit down as head designer Louise shared her inspiration and the story behind Joy. Holding up key pieces from all three phases, including some seriously snazzy sparkly and velvet party wear from the Studio 54-themed late autumn range, elicited excited ooohs and ahhhs from around the table. Lightweight ribbed knits with frill details and retro fitted shifts were also feeling the love.
Shortly afterwards, a light and gloriously sticky beetroot tarte tatin arrived to kick off the food portion of the evening. At this point, the only thing left to do was sit back and enjoy - with a sneaky break to make some hilarious (i.e. hilariously terrible) gifs using our custom gif booth.
Soft, chewy basil meringues, followed by fresh mint tea and mini cinnamon doughnuts, brought the evening to a close. After a final rifle through the range, one by one our guests slowly slipped off into the warm night, treat-laden goody bags in hand...(more on those very soon - watch this space!)