1. Style Icon: James Dean

    “Dream as if you’ll live forever. Live as if you’ll die today.”

    – James Dean


    Here at JOY HQ, we’re celebrating the upcoming release of Anton Corbijn’s highly-anticipated film, LIFE by not only teaming up with lovely folks at Entertainment One UK to bring you some seriously cool prizes - tickets to the Gala screening anyone? But to also take this moment to look back at some of Mr James Dean’s finest style moments.


    Stills from LIFE, in cinemas September 25.

    The film’s trailer - which outlines the plot of LIFE magazine photographer, Dennis Stock (Robert Pattinson) capturing what were to become some of the rising star’s (Dane Dehaan) last and most intimate moments - immediately prompts us to recall the actor’s iconic sense of style. An outsider sense of style that remains just as relevant today, think the white T-shirt, the Breton stripes, the beaten biker and the lived-in denim. Of course, we all already know the poster boy image of him brooding in a bomber and *my personal favourite* snap of a spectacle-wearing, poetry-scoping Dean that would be so worthy of the #HotMenReading Instagram tag today.


    Whatever image you look at, James Dean just had it. The it we all strive for. That undeniable air of nonchalant-cool that even dripped from the rebellious way a cigarette hung from his lips. The good news is, you can get it too with a little help from these new season buys.

    BeFunky Collage

    1) HYMN Roath Sweater, 2) HYMN Skegness Striped Tee, 3) HYMN Saltney Trousers

    4) WAVEN Baldar Denim Jacket 5) HYMN Watts T-shirt 6) HYMN Carno Crombie Coat

    Once you’ve shopped, all that’s left for you to do is to check out the film’s trailer below and be sure to enter the unmissable competition on HYMN’s Facebook & Twitter pages for the chance to win a signed poster, Control DVDs & more.

    Now, excuse us while we go and listen to some Taylor Swift...


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  2. Butterfly Twists: the trials and tribulations of a woman and her shoes

    Let us introduce you to Dorothea and the wonderful story of how a pair of shoes can save your life... 


    Our new-season collection of Butterfly Twists are available now. Shop here and dance the night away...

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  3. #SayNoToSoggyBottoms

    It’s official: this week we’re boycotting hump day celebrations as tomorrow brings the end of The Great British Bake Off for another year – sob! To ease the doom ‘n’ gloom a smidge, we’re calling on all you budding bakers to show us what you’re made of and give Queen Berry’s snazzy jackets the send-off they deserve.

    Mary Berry - 5th August 2

    (How good does Mary look in our very own Louche jacket?)

    All we want you to do is arm yourself with an apron, a rolling pin and Paul Hollywood-style contacts (okay the last one is optional,) then send us mouth-watering snaps of your very best cake creations. It can be whatever cake, cookie or biscuit that tickles your taste buds because there’s only one rule here: no soggy bottoms allowed.

    The Prize


    Unfortunately we can’t offer Tamal as our prize. Instead, one lucky winner will receive a set of our vintage-inspired cake tins plus a copy of the Mug Cakes book that promises Instagram-ready yumminess in as little as 10 minutes.

    How to Enter

    Simply Instagram or Tweet a photograph of your baking masterpieces to @JoyTheStore, making sure you include the hashtag #SayNoToSoggyBottoms. JOY HQ’s editorial team will then act as the judging panel, basing the decision on just how tasty your cakes look. The closing point for entries will be 9pm on Friday 9th October. The 10 best entries will also feature in a gallery on JOY’s Facebook page. Terms and Conditions apply.

    “Ready, Set, CAKE!”

    Terms and Conditions

    Our decision is final and the prizes offered cannot be exchanged for cash or alternative products. The winner will be notified within three days of the competition closing. Entrants must be sole copyright holder of their entry images, and must have personally produced the cake or baked goods in the photograph. We regret that we are unable to accept postal entries.

    The closing date is Friday 9th October 2015 and the winner will be notified within three days of the closing date of the competition.

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  4. Introducing Wanderlust: Louche's new collection

    Inspired by the modern nomad and her ever-present determination to explore, Wanderlust is influenced by freedom and nature. With a definite feminine feel, the collection is romantic, yet strong; bold, but delicate. A collection for the modern woman.

    one two


    Bold florals combine with Autumnal colours and retro shapes. The abstract tulip-print looks to our Great British surroundings for inspiration.



    four three


    Wanderlust takes inspiration from the 70s for its key shapes, with A-line cape dresses and pussy-bow detailing. Bright Autumnal colours and delicate fabrics bring the collection back into the 21st-century and bang on trend.



    five six

    Florals, aztecs and paisleys clash throughout the collection, mixing the retro with the modern. Bright piping and cut-out features add edgy detailing: mix and match made easy!


    Shop the collection

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