1. Interview with Eve & Fox

    eve and fox

    Specialising in luxury materials, Leicester based jewellery designer Eve & Fox talks to JOY about the inspiration behind their latest collection, the making process and everything that makes Eve & Fox a unique buy for your jewellery box. Let's get started...

    How did you get into designing jewellery?

    I've always been interested in design and fashion, but actually did a degree in Sports Management. It was when my sister opened a gallery in Leicester and I started working for her, helping with the buying, I became really interested in jewellery design.

    I then met my husband who had a talent for making things. I would often ask him to make jewellery for myself to wear, which then evolved to us coming up with our first collection in 2008.

    How does your background provide inspiration?

    I grow up in a small village in rural Berkshire, and would often go for long walks with my family along the Kennet and Avon canal. I think my love for nature,especially birds and flowers has become a strong theme throughout our collections because of growing up in such a beautiful place.

    How do you and your husband work together? Can you describe your making process?

    A new collection will start of with me doing a sketch or having a idea then showing my husband to see if he thinks it will work. If we both agree it could work we get the first sample made up, usually we start with the necklace and then later we will add the bracelets and the earrings.

    I keep on top of the stock control making sure we have enough flowers, pearls, beads and chains etc and do all the other intresting things that go with running a jewellery company and Ron does all the making, sending, photography and the accounts.

    How have you seen your company grow since the beginning?

    It's grown so much in the last few years. Our collections are more fashion influenced and we're trying out more interesting methods and techniques to keep the jewellery unique and original. Also when we started we weren't on any social media platforms and now it's crucial for us to connect with our customers this way and a great way of advertising which helps the company grow.

    Tell me about your newest pieces and the inspiration behind them.

    Our latest collection 'The kissing rabbits' have been laser cut out of Sterling Silver and plated a lovely Matt Gold. I think the mix of a silver chain with the matt gold makes it really stand out.

    When I designed this piece I was thinking about Valentines day and thought it looked really sweet and would make a really lovely gift for a loved one.

    Gold Kissing Bunny bracelet

    Any favourites in particular?

    Every day I wear the running Rabbit in Gold, it's really light to wear and is also good for laying so sometimes I wear one of our long beaded necklaces with it and it looks really pretty.

    22ct Gold Rabbit Necklace

    Have you had any celebrity interest?

    As well as the jewellery business we also have a shop in Leicester that we sell our Jewellery from and Tom's wife from the band Kasabian pops in and buys a few pieces.

    Where do you work? Can we have a peek inside your studio?

    Our studio is above the shop which is handy as we also live here too with our two children. So when the kids are in bed we can go down to our studio to work.

    What’s the best thing about designing jewellery?

    We both love what we do, My husband loves making the jewellery and I find it so exciting seeing an idea develop, creating a new collection, launching it at the shows in London and getting instant feedback from our customers. There's just so many different aspects in running a Jewellery business you can never get bored!

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  2. 5x Signed HOG Recipe Book Giveaway

    Want to win an exclusive signed copy of Richard H. Turner's latest HOG recipe book? Scroll down to find out how...

    SOCIAL_CREATIVE_SS1591897_square   SOCIAL_CREATIVE_SS1591900_square

    How to enter: Follow @joythestore on Twitter, tag a friend that can't cook for your chance to WIN a signed copy of Richard H. Turner HOG Recipe book. Proper pork recipes from the snout to the squeak. For a sneak peak at a HOG recipe, we challenged food blogger Iamchef here.

    T&C's: 5 winners will be selected at random 29th April 2015 and announced by 12pm on the closing date via Twitter. Entrants must be following @joythestore on twitter to enter and tag at least one other person in conjunction with competition rules.

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  3. CLOSED: Win 2x 'Fashion on the Ration' Exhibition Tickets & Louche Aylee Dress

    Fashion on the Ration: 1940s Street Style 5 March – 31 August 2015 

    To mark the 70th anniversary of the end of the Second World War in 1945, Imperial War Museum London is launching a major new exhibition 'Fashion on the Ration', exploring how fashion survived and even flourished during wartime.

    Bringing together 300 exhibits including clothing, accessories, photographs and film, official documents and publications, artworks, wartime letters, interviews and ephemera, some of which have never been on display before, Fashion on the Ration presents a sense of what life was like on the home front for men and women during wartime Britain.

    Fashion on the Ration is an exhibition about coping in the face of adversity and how fashion and style were maintained and even flourished during the Second World War, the impact of which can still be seen on British style and the high-street today.


    We've teamed up with IWM to giveaway 2x FREE tickets to see the exhibition, PLUS a 40's inspired Louche Aylee dress from JOY. To enter, you must:

    Like JOY on Facebook and share image post

    Follow JOY on Twitter and RT image

    T&C's: UK entries only, must be able to travel to IWM London, Lambeth Road, London SE1 6HZ before 31st August. There is no entry fee and no purchase necessary to enter this competition. Closing date for entry will be 13.04.2015. After this date the no further entries to the competition will be permitted. No cash alternative to the prize will be offered. Prizes are subject to availability and we reserve the right to substitute any prize with another of equivalent value without giving notice. Must be following on at least one social media platform for valid entry.


    General Admission: Adults £10, Concessions £7, Children (aged 15 and under) £5. Box office 020 7416 5000, tickets are also available online, please visit: www.iwm.org.uk

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  4. CLOSED: WIN: Eleven Paris Tshirt Giveaway

    Eleven Paris are major players in the graphic tee's game. They are a label permanently riding high, with a strong rock inspiration, contemporary cuts and extreme prints.

    To celebrate Eleven Paris arriving at JOY we're offering you the chance to win a tee for FREE. All you have to do is buy any Eleven Paris item to be entered into a draw for the chance to win another completely free.








    T&C's: Entries are valid from 15.04.2015 until 22.04.2015. Simply shop from our Eleven Paris range to be in with a chance of winning. Winner will be contacted 23.04.2015 by 12pm via the email provided on the customer profile account used to purchase an order containing an Eleven Paris tshirt.

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  5. Celeb Spot: Lucy Watson

    We've always been big fans of the hit TV show Made In Chelsea at JOY HQ, especially say-it-how-it-is girl boss Miss Lucy Watson. A stylish girl after our own heart, we were thrilled to see she wore the Louche Alta Crop Top at the Now Magazine Feel Good Awards last week, and it's not the first time one of our favourite MiC stars was spotted wearing one of our principle label Louche pieces. (FYI, Francesca Hull is also a fan)


    Wearing the Louche Alta Top at the Now Magazine Feel Good Awards, Lucy wears this seasons favourite nautical anchor print with a cute navy a-line mini. At £32, stealing Lucy's style couldn't be easier! Shop the Louche Alta top online at joythestore.com before it hits stores in the next few weeks.

    Shop the look! Crop top and a mini skirt showing abit too much? Don't worry, try the Waven Denim Pencil Skirt and be worry-free! Better yet, the Alta crop anchor design also comes in a dress! Try the Louche Francesca Dress for £49, available both online and in-store.


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