1. #LFW Style Stalker

    JOY loves that London Fashion Week is becoming more and more accessible to the everyday girl, not just designer fashion but high street is taking centre stage too. Our PR team took to the cobbled paths of Somerset House and snapped the girls they thought rocked the JOY style best.

    Together, we're going to show you how to style the runway, the JOY way - with the help of some seriously stylish bloggers and fashion enthusiasts along the way!

    Fashion blogger Laura Humphris of The Pixie Cut


    Get Laura's look:


    Contrast stripes and pattern clashes are on trend for the season, as Laura shows here with her horizontal and vertical stripe ensemble. Get the look with the Louche Addy Dress in monochrome, check out it's cute collar for a feminine finish! £45


    Similarly, the Louche Duchess Dress captures Laura's bold stripe statement with a Seventies style chevron print. When you're styling contrast stripes this season - keep them in a basic black, white or navy palette and add pops of colour to finish, like this navy leather belt. £60

    Jessie of Jessie's Fashion Fix






    Get Jessie's look:


    Culottes are the hottest trouser trend of the new season. As shown here by Jessie, they can be worn with black tops to keep a clean, sophisticated look but also to break up the all black ensemble - just add a simple yet stylish monochrome check coat which will add some texture to the outfit. We love Jessie's casual cool style here, we will definitely be recreating this look! Louche Finesse Culottes £45.

    Jessie Price


    Get the look:




    One of this seasons biggest trends is midi skirts with bold patterns. Jessie has gone for a geometric pattern pleated midi skirt here and teamed it with a matching black top and tights combo, a great complement to such an eccentric print!

    Oriental florals are big this year in Louche's latest collection so we've teamed the Louche Ryne Top £22 (which is perfect for layering, and in our Buy One Get One Free offer!) with the lovely Louche Ritz Midi Skirt. Add opaque tights to make the print really stand out! Ritz £39.

    Well there's our first round up of our favourite street style snaps from LFW Day 1! We hope you liked them, look out for our next round up next week with more #StyleStalker snaps!

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  2. SS15 Jewellery Trend Edit

    From colourful woven beads and nature inspired pendants; to cluster bufferfly necklaces, JOY edits the jewellery trends that you can expect to see in stores and online for Spring/Summer 2015 from Louche.

    Louche Bird Tree Flower Necklace - £8

    A note from our Jewellery Buyer, Gina: "I love the oriental feel of this necklace, I would team this with Elyse wrap dress in Navy or Red to make the mustard bird really pop!"



    Louche Weave Bead Statement Necklace - £25

    A note from our Jewellery Buyer, Gina: "I love the colours and beading detail on this necklace, it really amps up basic styles like Ryne and Joedy"




    Louche Butterfly Statement Necklace - £22

    A note from our Jewellery Buyer, Gina: "The black enamel butterflies on this necklace make this piece detailed but not too fussy, I would wear this with the Lilium dress on a night out with the girls!"


    Which trend will you be wearing this season? If none of these take your fancy, take a look at our full range of jewellery here. Don't forget to #ShareSomeJOY and show us how you wear your purchases on twitter, facebook and instagram @joythestore.

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  3. #WorldNutellaDay Recipe with Iamchefblog

    What happens when you put a team of Nutella obsessed employees from JOY HQ with a food blogger on #WorldNutellaDay? Read on to see...


    With the help of the incredibly talented Iamchefblog, together we challenged our favourite recipe from our best-selling Nutella Recipe Book and boy, did the outcome not disappoint! When provided with the 30 best recipes to chose from, initially Iamchefblog was particularly fond of the “Nutella Milkshake” and the “Nutella Cigars“; conceptualising himself as a 'chocolatey Don Draper'. However, the Nutella Truffles top trumped the rest and in his words 'the recipe is seamless'. The only alteration he made was adding salt to the caramel (but we aren't complaining!)




    "With only a handful of ingredients, you can go from Nutella-neglection, to Nutella-nirvana in 25 minutes"

    Key ingredients:

    - 30g caster sugar

    - 15g whole hazelnuts

    - 50g plain chocolate

    - 150g of Nutella

    - 2 tablespoons of single cream

    - 30g of chopped, toasted Hazelnuts



    Don't hesitate, celebrate #WorldNutellaDay now with your very own Nutella Recipe book - £8.99 from JOY. Make sure you follow Iamchefblog to follow his recipe to make these!


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