1. Get the look: Bethany Joy Lenz


    We love seeing women we admire styling up Louche in London, the home of our womenswear label at JOY. Even better when they live overseas! We're introducing you to our new favourite style crush, American actor/musician/writer/vintage fashion enthusiast Bethany Joy Lenz.


    Seen here wearing the Louche Texas Clutch whilst visiting London on her blog WishYouWereHereLife.


    GET THE LOOK: We've put together her simple yet stylish with-a-vintage-twist outfit together using products from Louche. Easy-to-wear, the cotton Louche Bola Body (Buy one, get one free) under the flattering Louche Fenner midi skirt, with opaque tights and Butterfly Twists ballet pumps. Complete the look with a vintage style pillbox hat, a romantic red coat and of course, Bethany's clutch - the Louche Texas!  getthelook

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  2. Time to reboot your spring wardrobe with the HYMN style edit

    Spring means a reboot for your wardrobe.

    It's time to pack away the heavy knits, over-shirts and all weather outerwear and start seriously thinking about the warmer days ahead.

    Although it's still January, every wardrobe needs a little injection of sunshine so we've picked our new-in favourites from London based brand HYMN.

    Remember, layering up is the perfect answer to transitional weather so get creative with your favourite t-shirts and shirts, throw on a lightweight sweater and pair with indigo denim or a classic chino and you'll be way ahead in the style stakes.

    Here's our guide to the pick of HYMN SS15:


    Polka dots are cool! Wear yours with pride!


    Bold patterns in shirting and stylish intarsias are all SS15 wardrobe staples.


    The polo shirt is a wardrobe staple whatever the weather, easily adaptable from off-duty casual to sportswear, HYMN update a classic silhouette and give it personality with contrast linings and collars.

    A classic chino is the perfect alternative to denim. Worn with vintage brogues or with your favourite converse they are the go-to choice for work to weekend looks. The HYMN Turner Chino continues to be a best seller within the collection.

    Hymn Turner Chino


    SS15 also means you need to inject a splash of colour into your wardrobe so we've chosen oranges and reds as a way to tempt the sun out.

    SQUIRE_BURGUNDYSweaters are updated with texture and colour mixing.DEAL_CORALBranded sweatshirts in bold colours are the perfect match for denimSKEGNESS_REDNautical stripes are a spring must-have, layer them over a long sleeve tee for a preppy, vintage look.


    HYMN SS15 caters to all your sartorial needs - check out the full collection here and reboot your wardrobe this Spring:



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  3. Fabulous Florals!

    Fabulous Florals!
    Just because Spring has not yet sprung, that's no reason not to go crazy for a daisy or wild for a rose. We have always loved a floral print, the perfect antidote to a grey day and the only way to brighten up your work wardrobe, floral patterns and prints are a versatile addition from desk to dinner, work to weekend and day to evening. A great way to inject colour and personality, match yours with a simple throw or cardigan or even go bold and mix it with a bright outer layer or clashing jacket. We've chosen our favourite, fabulous florals to uplift your mood, give a splash of unexpected colour and to make sure your wardrobe is in full bloom! The Louche Tessica The Louche Tessica Louche Chai Dress The Louche Chai The Louche Dellana The Louche Dellana The Louche Marsha The Louche Marsha
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  4. AW15 Jewellery Report

    If there was a phrase that could sum up all of Autumn Winter 2015’s jewellery trends in one, it’d be ‘Go big or go home’. Whether you opt for ladylike pearls, tribal splashes of colour, or sophisticated geometric shapes, do it via chunky statement necklaces, huge chandelier earrings and bulky cuffs. Here’s a rundown of our favourite pieces.



    Taking inspiration from tribal designs, this style is a more grown-up take on summer’s festival themes. Keep the bright colours but swap out plastic and thong cords for sophisticated gold chains and delicate beading. During the day, bring the same vibe into dressed-down outfits with a cute tribal headband.


    1: Louche Turquoise Woven Stone Necklace;  2: Louche Peach Stud Earrings;  3: Ichi Vanida Beaded Collar Necklace;  4: Louche 3 Layer Bead Trim Necklace;  5: Louche Curved Yellow Stone Earrings;  6: Popband Kasbah Hair Band Mix


    My Fair Lady

    AW15 catwalks saw plenty of costume drama this season and by that we mean huge crystalline costume jewellery from dangly earrings to statement necklaces; think ladies that lunch and want to be seen lunching. For an extra ladylike touch, you can never go wrong with pretty pastels and pearls either.

    my fair lady

    1: Louche Drop Leaf Earrings;  2: Louche Flower Rope Necklace;  3: Louche Stone Clasp Hinge Bracelet;  4: Louche Pearl Effect Loop Earrings;  5: Louche Five Stone Ring;  6: Louche Fan Flower Necklace


    Geometric System

    The perfect accessory for this season’s minimalist shapes, simple geometric pieces are the jewellery of choice for those of you who just can’t do bling. Look out for delicate filigree items with straight lines and geometric shapes that will add a touch of elegance without being too ostentatious.


    1: Ichi Marble Pendant Necklace; 2: Louche Geo Aztec Necklace; 3: Louche Triangle Multi Stone Necklace; 4: Louche Rectangular Cut Out Earrings; 5: Louche 3 Bar Hoop Earrings; 6: Louche Semi-Precious Howlite Necklace 7: Louche Arrow Midi Ring Set

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  5. Blogger Spotlight: Fox & Feather

    Last month, we got in touch with London-based fashion blogger Leigh, from Fox & Feather blog, to see how she would style two of Winter '14 biggest trends - Victorian inspired lace and traditional tartan. The two pieces Leigh picked were; the Louche Quilla Top and the Louche Hersela Skirt.
    Just like Leigh, we can't say goodbye to that festive feeling (it's only mid-January!) so we are loving how she has combined the rich red in our Hersela skirt with her own emerald green bandeau; under our soft eyelash lace Quilla top with her fedora hat. This look is a transitional outfit that can be worked separately throughout the year.
    "If you have a little browse through the vintage-inspired
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  6. Back to work: Sale picks

    JANUARY blues have us feeling not so JOYful about heading back to work, same for you? The inescapable post-Christmas lull makes us forget the all important rule of thumb in fashion... a new year means, a new wardrobe!
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