1. New Years Eve Blogger's Party Edit

    As well as celebrities, we rely heavily on the style savvy fashion bloggers to show us what, and how we should be wearing the latest seasons styles. In this edit, we give you two looks from two very different bloggers, styled to celebrate just in time for the New Year! Which style would you wear for New Years Eve? Helen Anderson aka Melon Lady
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  2. NYE Blogger Special - She & Hem

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    JOY loves to celebrate individual style and expression, so we were thrilled when fashion bloggers Victoria and Jo accepted our challenge to style two of our unique, exclusive dresses from our principal label Louche for New Year's Eve.

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    Among the tempting range of dresses from Louche, the pair with vintage flair chose the
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  3. Behind The Scenes: HYMN AW15 Lookbook

    Behind The Scenes: HYMN AW15 Lookbook
    Earlier this week, we went behind the scenes to capture footage of the HYMN London AW15 look book shoot in our very own JOY studios. With the menswear brands British heritage firmly in our minds, we admired the adventure and travel inspired backdrop with an authentic yet practical vibe. Highlights included big bottle green parkas with faux fur hoods, smart shirts in deep checks, teamed with dark slim fit jeans turned up to reveal light marl socks. Check out the gallery above for an exclusive look into the collection dropping next summer. Coming soon to JOY.
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