1. The Classic LBD

    The Classic LBD
    Every woman needs a little black dress. A perennial favourite for women of all ages, it has been an enduring style and wardrobe staple for generations. Ideal for work or play, romantic evenings or for cocktails with the girls, here's our edit of our favourite LBD's: Lace sleeves, sparkle embellishment and rich velvet bring personality to elegant silhouettes.
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    [caption id="attachment_8605" align="alignnone" width="200"]bejou The Louche Bejou[/caption]
    [caption id="attachment_8608" align="alignnone" width="200"]khiana The Louche Khiana[/caption]
    Short sleeves are a great option for city-chic.
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  2. JOY SS15 Press Day

    The JOY PR team recently held our SS15 Press Day at the House of St Barnabus in Soho, London. We showcased our eclectic collection of JOY & Happiness gifts (which are available online now!) and exclusive previews of the new Spring Summer 2015 collections from brands Louche and HYMN.

    We can't give too much away, but a picture says a thousand words... so here's an exclusive look!

    gifts joy the store

    For Spring Summer 2015, Louche

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  3. Get The Look! The Hunger Games: Mockingjay Red Carpet

    Ahead of the release of the highly anticipated sequel The Hunger Games: Mockingjay Part 1, which hits theatres tonight, JOY admires the stylish cast members Julianne Moore, Jennifer Lawrence, Elizabeth Banks and Natalie Dormer promoting the new film down the red carpet at the press conference earlier this week.

    With party season imminently approaching, we wanted to showcase similar stand-out looks fit for the red carpet!

    "The Hunger Games: Mockingjay Part 1" - Photocall

    American actress Julianne Moore takes the co-ord trend from the previous season and updates it with a new season hue - blue is definitely the colour for your wardrobe this season so take note and invest in the geo print matching Barbro top and Billie Sue skirt from Louche.

    May the odds be ever in Jennifer Lawrence's favour! JOY's favourite look from the red carpet event, star of the show J-Law sports a sophisticated, tailored look in a monochrome palette. We've mixed things up with the Louche Hansa sketch jacket as graphic prints are a big trend this season. This look is a classic work-to-play style that can be adapted with a staple pair of Zac trousers and luxe Legia top.

    A trend that will never go out of fashion in JOY's eyes - animal print. We're firm favourites of leopard print here at JOY HQ, which is why we loved Elizabeth Banks red carpet look. Almost identical, the Zina fluro dress from Louche accentuates your figure with a black waist belt, and a wrap front highlights a refined style fit for evenings out.

    Natalie Dormer's red carpet look is sleek and easy to wear, time and time again. A staple black pencil skirt

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