1. A Blogger's Life: Paula Holmes from The LDN Diaries

    This week we're
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  2. Find Your Sale Style

    Ladies and gentlemen! Whether you

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  3. WIN Tickets To London's Festival of Love!

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    A hub of activity along the river, there's always something great to see or do at London's Southbank Centre.
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  4. Dress The Weather: Sunshine and Showers

    Planning for sun but need to think about those pesky unexpected showers? We've got top tips on how to navigate tricky transitional dressing below with inspiration from your favourite celebrities. Summer Showers

    When unexpected rain prevails, think along the lines of these ladies with their lightweight layers and weather-proof accessories. A seasoned festival goer, Alexa Chung proves you can still look stylish in showers with her ultimate combination of a great rain mac and thin layers; get the look with the Louche Brooke mac, Bellfield skinnies and Louche Hampstead bag. Another Fearn fave, she shows how just a simple combo of black trousers and top can look good even when it pours. Try the Louche Gatley Check trousers

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  5. Trend Alert: Feeling Fruity

    We're feeling fruity this season at JOY and are championing pineapple prints for your SS14 wardrobe. Sweeten up your look from top to toe with these zesty Louche must-haves. The Dress You loved the Ditta so much, we reinvented this flirty sun frock in a brand new pineapple print. Lightweight with cute straps and a flattering fit-&-flare shape, the Louche Ditta Pineapple
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  6. Guess Who's Back?

    We're excited to welcome a back a few of your favourite Louche styles for the new season. With the same fit and cut you love, they've been revamped for AW14 in brand new prints and colours
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  7. Work to Weekend: Louche Garret Check Skirt

    This season is all about dressing your Louche wardrobe staples for transitioning occasions: night to day, desk to dinner, smart to casual. New in for AW14, the Louche Garret Check skirt is so versatile for a variety of different looks. In a textured check, it not only feels great but channels this season's love for the touchy-feely, while its monochrome check means it can be easily dressed up or down. See how we'd style this must-have for both work and weekend. Work In classic black and white, the Garret's sleek shades make it easy to wear to the office. Continue the theme by teaming it with a black vest, adding a statement jacket in a zingy shade for when you need to look your smartest. Black leather-look accessories
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  8. Behind The Scenes At Louche

    With new season Louche dropping online this week, we talk to the brand's Senior Womenswear Designer, Lousie Dixon, to give you a sneak peek at the new AW14 collection.
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    What can we expect from Louche this season? There is such a strong sports influence coming through this season which you'll see in the new collection. This is a completely new look for us. We wanted the collection to feel fresh and edgy but still be
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  9. JOY AW14 Behind the Scenes

    From lookbook to campaign, JOY shoots always come with their share of challenges. We can
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