1. A JOYful Commute

    JOY Waterloo opens this Friday, our 25th store and 3rd train station location; we couldn't be more excited! [caption id="attachment_6303" align="alignnone" width="448"]0 The Commute Essentials[/caption] As we wait for the arrival of our new baby, the PR and Marketing team is celebrating with a personal guide to commuter survival; our must-have items, commuter loves, and of course, a few of our hates too! 4

    Emma, Press Officer

    Commute Essential:
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  2. Lower Marsh: Waterloo Hotspot

    With a brand new store about to open in Waterloo, it feels like the perfect time to fill you in on one of our favourite London hotspots. Lower Marsh, nestled in the heart of Lambeth, less than five minutes walking distance from the new Waterloo store is our artisan hang-out du jour. An old-school market street with achingly-cool status, Lower Marsh is host to a diverse range of independent stores, stalls, cafes and bars. With JOY HQ just up the road, the stellar street is our go-to for everything from lunch to apr
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  3. LFW Trend Report

    LFW Trend Report
    London Fashion Week is over for another season, leaving a verdant botanic landscape in its wake. Yes, the SS14 edition of LFW was positively green; dense with high-octane flora and fauna. From scientific petal cut-outs at Christopher Kane to sumptuous blossoming jacquards at Mulberry, London had definitely received the heavily-scented floral memo. Elsewhere, the 90s theme that characterised AW13 continued to play-out in a more polished fashion; a little less grunge, a dash more minimalism. Gossamer light spaghetti-strap cami dresses were offered up in crisp white or just a hint of pink. A quietly sporty tone gave way to relaxed, low slung trousers and plenty of meshy, open-weave textures, while Latex and plastic coatings hinted at a more subversive 90s mood. Monochrome retained must-have status with embellishments, embroideries and lace application breathing fresh appeal into the tried and tested trend. For those in a sunnier frame of mind, yellow shone through in a wholesome banana hue. If you think you
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  4. LFW FROW Style

    LFW FROW Style
    London Fashion Week is back, having kicked off today in brilliant Brit style (i.e. it
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  5. Watch The Insider

    See JOY on The Insider on BBC iPlayer now
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  6. Pin to WIN with JOY

    Pin to WIN with JOY
    Woody Woodland Tunic Woody Woodland Tunic[/caption]   In need of some new season style inspiration?
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  7. The Insider Edit

    Here you
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  8. The Insider Scoop: Omar

    The Insider Scoop: Omar
    Congratulations to Omar, winner of Read more
  9. The Insider Scoop: Emma

    The Insider Scoop: Emma
    Phew! Finally The Insider has been revealed! If you haven
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  10. The Insider Scoop: Heidi

    The Insider Scoop: Heidi
    Don't miss JOY on The Insider, Monday at 9pm on BBC3. In a series of revealing interviews that we
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