1. LFW SS13 The Round-Up

    London is still riding on a crest of glory sparked by the 2012 Olympic Games; there was no denying the winning atmosphere at the S/S 13 edition of LFW. Home to the eccentric and innovative, London is not normally a fashion capital associated with sportswear, tending to leave the athletic spirit to New York. This season however, a dynamic edge was evident across the board with colour blocking, clean lines, smart fabrics and streamlined shapes coming to the forefront. Happily our creative capital stuck to their signature, injecting a point of difference to the trend with an urban street edge and some wicked texture play. Of course, the young Brit Pack continued to delight with a sharp and synthetic approach to fashion
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  2. On the Cobbles: LFW Visual Diary

    The JOY team hit the cobbles at Somerset House for the SS13 edition of London Fashion Week. This season felt particularly special following on from the

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  3. NYFW SS13 The Round-Up

    New York, New York! The first of the big four fashion weeks is drawing to a close, so before we get excited about our very own London shows, here

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  4. Bare Naked JOY in Glasgow!

    Eek, we're late for a very important date! And that date is with you JOY lovers, so sorry for our lack of posts over the past week or two, we've been crazy busy at HQ, but the blog is now back and in business. First things first, we simply MUST update you on the glorious new Glasgow store, Hurrah... On Thursday 16th August we celebrated the grand opening of our third fabulous Scottish JOY, in the famous Buchanan Galleries, Glasgow. A must-visit, the sensational store exudes old school glamour; inspired by the rich art scene, architecture and the grandeur of the traditional ballrooms and music venues of Glasgow
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