1. New Label: PIXIE

    We are very happy to have UK based fashion label, Pixie under our 'roof' at JOY. Here's a little bit about our newest brand to join the JOY family.....

    Pixie was born out of a love for gorgeous, fun, great quality knitwear. Pixie is fast becoming the knitwear brand of choice for the fashion conscious crowd, as well as its celebrity followers from Mischa Barton to Fearne Cotton. With their dedicated in house team of style hunters, Pixie is committed to designing the newest, best quality, fashion knitwear available.

    To shop Pixie just follow this link:

    www.joythestore.com/pixie

    Read more
  2. RE:STYLED - www.joythestore.com

    You may have not noticed - but we've had a little makeover at www.joythestore.com. We thought for the new season, we would spruce ourselves up in celebration of a new year, a new decade, and of course for a new fashion season!

    Here are just a few of the things you will notice that have been 're-styled'...

     

    An easier way to shop:

     

    A clear way of seeing items, and a bit of 'styling advice':

     

    A standout, clear way of seeing what is in your shopping bag:

    There are plenty more things instore, so just wait and see!

    And we can't wait to here what you think of our new site!

    Just email: contactus@joythestore.com with 'Website Re:Styled' as the subject.

    xo.

    Read more
  3. Sherbet Shades

    The Queen of pastels has to be the famous Abbey Lee Kershaw who's

    Read more
  4. WIN! Have the chance to win a stunning Globe bike!

    Introduce a friend to JOY, and to say thank you we'll enter your name into our fantastic prize draw to have the chance to win one of three stunning GLOBE bikes worth over

    Read more
  5. JOY Sale - Final Reductions

    Final reductions have been added to our SALE!

    Here are just a few of the pieces that we covet right now.

    xo.

    Read more
  6. Black Swan

    With the release of Black Swan today, let JOY place you in first position with our ballet inspired pieces. Natalie Portman, New York City and Rodarte makes this film a must see this weekend.

    Prima Ballerina meets a modern black swan.

    Warm up the winter weather with a soft and feminine look. Floaty layers and pussybows are right on point for this season. Take the centre stage with the Louche Rose Netting Skirt Dress.

    Dance your way over to www.joythestore.com

    [youtube=https://www.youtube.com/watch?v=5jaI1XOB-bs]
    Read more
  7. FREE Cat Print Dress when you spend

    Recieve this stylish cat print dress when you spend

    Read more
  8. Prints Charming

    JOY's new Spring Summer 2011 collections are hitting the stores and online now!

    Culture Klash sees a riot of print and colour as graphic tribal prints and aztec stripes meet to introduce the nomadic traveller. The multi cultural look splashes animal prints with Aboriginal dots giving your style a modern edge.

    Do not shy away from the bold colour palette of vermillion red, indigo, sunflower and tobacco.

    Mis-match your wardrobe with these key JOY pieces. Statement necklace's, hareem trousers, African printed dresses and graphic printed skirts will top of your shopping list.

    Shop online now at www.joythestore.com

    Explore the inspiration behind the design of our exclusively stocked label Louche

    Read more