1. The JOY of a Sale

    Days are dull and dismal after the Christmas buzz so with New Year fast approaching why not cheer yourself up and buy that essential NYE outfit. Head down to your nearest JOY store or stay at home and shop online.

    Step into 2011 looking stylish, chic and JOYful.

     

    Enjoy 30% 50% and 70% at www.joythestore.com

     

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  2. Have a JOYful Christmas

    What will you be wearing this Christmas?

    We have hand picked our favourite JOY Christmas inspired items.

    Staying true to a festive colour palette with holly reds, snow whites and elegant blacks. With the hope of a white Christmas make sure you stay warm by mixing fairisle prints with woven knits. We just love the icicle look collar necklace only

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  3. Best Dressed 2010

    Every magazine is coming out with their 'Best Dressed of 2010' so here at JOY we thought we would share our opinion on who we thought were the best dressed out there in the world of "celebrity".

    First in at no.5 is American actress, Kate Bosworth.

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  4. Introducing Rob Ryan

    Have you heard of Robert Ryan? Well if you haven

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  5. Catwalk - Pre-Fall 2011

    Autumn Winter 2010 has only been instores for a few weeks it seems and already the big names in fashion are showing Pre-Fall 2011! Shows are popping up everyday, and so far these are our favourites...

    Jason Wu

    He has come a long way since Michelle Obama wore one of his beautiful creations to her husbands Inauguration Ball. And this collection proves that plenty more fashion savvy women will be wearing his clothes.

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    Chanel

    Mr Lagerfeld can do no wrong - again. With influences coming from many different defining moments in history, from the Ottoman era to the swinging sixties of London, this should not work, but it does through the fine details, and styling with flat Grecian style sandals.

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    Now if only we could afford just one thing from either collection!

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  6. Follow The Star This Christmas...

    JOY are giving our lovely customers an early Christmas present!

    Just follow the star to 20% off both womenswear and menswear*.

    (*selected items only)

    https://www.joythestore.com/Follow-the-star/

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  7. Get The Look: Olivia Palermo

    If ever there was a more perfect person to get 'cocktail party dressing' tips from, it would be Olivia Palermo. The girl can do no wrong with her simple take to party dressing. We had a little day dream at JOY HQ this morning thinking of what Olivia would pick from our collection to wear to a red carpet soiree.

    And an Olivia Palermo outfit wouldn't be complete without a statement necklace...

    All available on www.joythestore.com

    xo.

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