1. S/S

    We all swooned in unison at JOY HQ when the pictures of Carven's Spring Summer 2011 collection appeared online today. This is what modern Parisian days are made of. Flirty skirts in pastel shades paired with black details.

    Our PR girl is kicking herself in the foot for not having this collection earlier for when she visited Paris at the beginning of September (Indian summer), but is definitely planning ahead to save all her pennies to be able to afford the pale pink shirt dress with cute patterned Peter Pan collar - heaven!

    Je t'aime!

    What's your favourite piece?

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  2. FREE Mock Croc Bag when you spend

    Free Bag promo

    Beautifully stylish and wonderfully sized mock croc bag

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  3. JOY are on their way to London Fashion Weekend...

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  4. London Fashion Week...Erdem

    Perfection was seen at London Fashion Week yesterday with Erdem.

    That is all.

    JOY xo.

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  5. London Fashion Week

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  6. JOY Soho has opened its

    So...JOY opened its door on Wardour Street yesterday at 12pm to a queue of underwear-clad people waiting to receive a free outfit courtesy of us! The whole day whizzed past amazingly well, with our fab promo girls handing out Happy Pills (smarties) to the Soho public, enticing them even more to come in and pay us a visit!

    We were lucky enough to have Gavin & Stacey star, James Corden pay us a visit too! He loved the store and said that the 'naked' people instore were very brave. He even purchased this t-shirt:

    If you're around the Soho area, why don't you pay us a visit:

    162

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  7. Vogue's Fashion Night Out

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  8. Style Stalker @ SW4

    Our Style Stalkers were out in force at this weekends South West 4 festival on Clapham Common. No one let the rain stop them from pulling out all the Summer style looks!

    We spotted an amazing NINE people wearing JOY product - dedicated followers of fashion!

    Were you spotted?!

    xo.

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