1. Jealous! Reading &

    Never has anyone been so distraught at being ill as our PR girl is this weekend.

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  2. Hello Miss.

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  3. Buy Now

    This gorgeous Myra dress from our exclusive label, Louche is the perfect way to start the Autumn/Winter season! So....why not order today to be sure to get it before the long weekend!

    Louche Myra dress -

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  4. Behind The Scenes

    This week some members of JOY HQ, along with gorgeous models and the most amazing team embarked on a Victorian house in SW London to shoot our Christmas photoshoot. With the millions of props we had to our disposal, the models were able to make themselves at home straight away and make the clothes look like their very own. Look out for the images coming to a JOY window soon....

    Photographers:

    Jenni Hare

    Hair & Make Up:

    Jessica Clark

    Models:

    Grace Wodzianski

    Poppy Newman

    Blane Chapman

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  5. The Grand

    We are RE-LAUNCHING our Fulham store tonight! If you are free why not go down and have a visit....

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  6. Style Stalkers Vintage at Goodwood Highlights

    This weekend Joy HQ visited

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  7. New Season. New Collections. Autumn Winter

    Summer seems to have only just popped it's beautiful head around the corner - yet here we are surprising you all with the start of the new Autumn Winter collections.

    The first collections we are giving to you are Modernist - simple, sleek and elegant, and Valley Of The Dolls, the ultimate Mad Men-esque collection to let you feast your eyes - and credit cards on!

    Click on the image to be taken to the website to start the weekend spending!

    xo.

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  8. LOVE

    LOVE: We are loving this leather jacket from BlendShe!

    LIFE: This weekend we will be experiencing the delights of this cute free festival in London Fields.

    LAUGHTER: We can't hate a bit of nostalgia, especially with these mugs which brought a smile to our faces.

    xo.

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  9. Behind The Scenes:

    Last week members of JOY HQ embarked onto a cute little studio in Brixton to shoot the first half of our Autumn Winter collection. Over two days we were able to shoot 70+ outfits, which was amazing thanks to our amazing team, fantastic photographer and gorgeous models!

    Vintage Kings of Leon and a bit of Drum&Bass helped the models get in the rhythm for posing, whilst being fueled on Haribo, Franco Manca pizzas and Diet Coke.

    We're just giving you a sneak peek of what happened - but keep a look out on www.joythestore.com this week for the new fabulous images and brand new collection!

    xo.

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