Monthly Archives: July 2010

  1. Welcome to the

    The new season is slowly creeping upon us, and at JOY HQ we cannot wait!

    Last night in LA Mulberry held a pool party for the launch of their Autumn Winter Collection, which was inspired by the film, Valley of the Dolls. The dark intense colours and amazingly manic prints all scream the 1960s, along with the glitter adorned panthers, all scream the eccentricity of the era, and seemed to please the celebrity party goers, Alexa Chung (and her Alexa bag), Kelly Osbourne and Kate Bosworth.

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  2. Get

    Get this effortlessly stylish look for a total of

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  3. Idol


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  4. JOY Sale

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  5. JOY

    We can't stop singing Mystery Jets new single, "Dreaming Of Another World" in the office, and we are SUPER jealous of our PR girl who is getting to see them at a small gig in Kingston tomorrow night thanks to Banquet Records (


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  6. HQ Style

    Our cheeky JOY Flash Fairy was keeping her beady eyes out for anybody wearing gorgeous JOY garments to work today, and low and behold, we had a triple whammy!

    Our Womenswear Buyer, PR Executive, and Womenswear Designer were all wearing items from three of our brands, Ruby Rocks, Pretty Vacant and Louche. I must say ladies - you make the day brighter in your JOY garms (even when the sun has decided to hide away)

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  7. Our Friday

    Our office soundtrack today: Paloma Faith, Florence & The Machine, Lady Gaga, The Runaway, She & Him, Cheryl Cole, The Pretty Reckless, Katy Perry, Rihanna and The XX. Ultimate girl day! Next week - the ultimate boy playlist.

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  8. Label Love


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  9. Bonjour

    It is a busy week in Paris this week! First began Couture Fashion Week (spectacular!) and second, the filming of the new series of Gossip Girl! The last series ended with Serena heading off to Paris with Blair, and so here begins the new series with what I can only imagine being even more experimental fashion trends (see Blair's cherry print top).

    And as you can see from the bottom of the image....Chuck is still around after his accident, with a new accomplice in the form of Gallic beauty, Cl

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  10. Mmm

    Couture week has begun in Paris, and the only words that I can use to describe it so far are...truly scrumptious!

    John Galliano has out done himself with this huge confection of floral outfits. Each girl walked out looking like a stunning bouquet of flowers. Waists were belted with raffia, and faces masked with coloured cellophane - reminding me of tin of Quality Street. Yum yum yum.

    Now...if only I had a bank account big enough to buy one of these pieces.

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