1. Blog Love

    Here at JOY we have forever been fans of American blogger,

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  2. Practically

    Our PR girl's sister sent in this ultra adorable pic of her wearing her latest purchase from JOY!

    The Julie playsuit is so cute, and is the perfect partner for this summer. As demonstrated by the gorgeous model, this playsuit has oversized pockets which are perfect for carrying all your sunny day necessities, like a huge bottle of water, and a stack of latest fashion mags.

    Julie Playsuit - Louche @ JOY -

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  3. Glastonbury Fashion @

    Our fabulous marketing manager has run off to sunny glastonbury for a weekend of sun, music, fashion (and a bit of cider!) and we couldn

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  4. Happy Birthday to

    It's our 1st birthday and to celebrate we are giving all our online customers a whopping 20% off all purchases on the website for the next two days!

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  5. Flower Power @

    Summer is officially here - FINALLY! So it means dresses are a must.....and a floral print always makes a girl smile. We have brand new styles that have just flown online which are just perfect to wear to the park, a BBQ - or even the races like our lucky PR girl is going to this Saturday.

    Which one will you buy and where will you be wearing it?

    If you buy anything this weekend why not take a snap, and upload it to our Facebook page! We want you to show off your fabulous JOY clothing, and tell us how you style up your pieces!

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  6. JOY Brixton love Sex & The City

    Friday 28th May was the night to be in Brixton.

    The Ritzy Picturehouse held a fabulous cocktail evening where the cosmo's were flowing and the well dressed ladies were everywhere. As part of the evening there was the chance to win a gorgeous hamper filled with Sex & The City themed gifts - including some of JOYs goodies. As you can see from the pics - our girls were showing off the JOY Spring/Summer Collection perfectly.

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  7. Let

    Take the sportswear trend to the next
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