1. (Mr.) Big

    On the way into work today our PR girl decided to buy some cereal to devour for her breakfast...little did she know that all the bowls were nowhere to be seen. Then that lightbulb moment occured - "I'll use my Mr. Big mug" she thought, and low and behold we found her munching away to her chocolatey

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  2. A Bank Holiday Treat

    Maybe it's the sun that is making JOY HQ so happy - but hey, let's not complain because it means we are giving you lucky customers a Bank Holiday weekend treat! From today until midnight on Monday night we are giving you FREE DELIVERY on all purchases from www.joythestore.com. We really like what the sun is doing to our mood!

    click on the image to be taken straight to the site! and enJOY!

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  3. Get The Look - Gemma Arterton

    Click The Image To Be Directed To The Page To Purchase

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  4. We Love Summer & We Love You!

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  5. Behind The Scenes @ JOYs High Summer Shoot

    Last Thursday saw our High Summer website shoot take place in tropical Brixton. It was the start of the steaming hot weather and we wanted to make sure our photos reflected it (which I think we have achieved quite nicely!)

    Models: Alice French, Poppy Newman & Harry Evans

    Photographer: Jenni Hare

    Make-Up Artist: Ciara O'Shea

    And everyone else: Elise Slater, Elle Harris, Rafaella Cara and Eleni Christophis

    Soundtrack: MGMT & Vampire Weekend

    Energy Provided By: Diet Coke, Sushi & Haribo Tangfastics (yum!)

    Look out next week for all the fab photographs on www.joythestore.com. Also coming very soon....all the gorgeous new product flying in, making sure that you are perfectly dressed this summer!

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  6. On your marks, get set, FESTIVAL!!!!

    Festival season is fast approaching so it is time to dust off those wellies and get your tent building skills in order! JOY know that festivals are all about grit, dry shampoo and baby wipe washes but that doesn't mean you should lose all your style credentials! JOY have pulled out the best of the best of their festival attire and listed some v. important go'er rules :- 1. Forget playsuits (have you seen the loos?!), there is no way you can maneuver in a port-a-loo and you don't want to be hanging in one any longer then you have to! 2. Take a parka like ours by Louche. The perfect cover-up that goes with everything and keeps you dry. 3.
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  7. Get Fixed With STYlist!

    JOY's new 'STYlist' feature is here to help with all your wardrobe dilemmas. Our in-house stylist has wasted no time in pulling out the best of the new seasons collection. What you waiting for? get kitted out FOR WORK | FOR DAY | FOR PLAY ALL ITEMS FEATURED ARE AVAILABLE ON WWW.JOYTHESTORE.COM
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