1. New store opening - TOTTENHAM COURT RD

    Yesterday saw the opening of a brand spanking new JOY store on Tottenham Court Rd, Central London. JOY set a promise to the first 25 fashion followers eager to grab a bargain, a whole outfit for FREE if they arrived scantly clad in their undies! As you can see the turnout was fabulous! You have to give it to these guys, setting this offer mid November was definitely not set up for the feeble-
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  2. Get your skates on....

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  3. the girls want to be her.

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  4. No escaping the jungle....

    ALL AVAILABLE @JOYTHESTORE.COM
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  5. Behind the scenes.....

    theteam

     

    New shoot done - here are a few pics of how we did it! Credit to :- Thierry Caro - Photographer Rebecca Lewin - Make-up artist Poppy Newman - Model Joaquin West - Model Joanna Sherratt - Intern Kellydeene Skerritt - Stylist

     

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  6. make a statement.....

    make a statement
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  7. Get the look.....Gothic Goddess

    get the look
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  8. Cocktails. Awards. and a lotta lotta Singstar

    DSCF2431 sinstar DSCF2430 Last night Joy popped along to Company magazine fashion awards to celebrate the best of affordable fashion with guest DJ Henry Holland on the decks to get us all dancing in the evening. Well where to start...I love the fact my eyes are closed in the one shot I got with Henry (probably best- several cocktails on and my eyes begin to warble all over the place!)...I have now dubbed the popular karoke game 'Sing Star' 'Sin star' because it is a sin to fuel the industries finest with lavish cocktails and let them loose on Kylie and Jason 'especially for you' - fashionistas' cringed, cats screeched, dogs howled but hey! it is all in the name of good harmless fun! Well done to River Island who took home an armful of awards and we loved the RI girls busting some moves to Cheryl Cole circa 11pm...All in all fabulous night- thanks Company magazine!
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  9. Get the look......

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  10. All you knit is love.....

    KNITWEAR With the nights drawing in, nothing seems more tempting than layering up knitwear, snuggling into a loved one and sipping on some hot cocoa! If you house is as cold as mine you WILL be needing this bobble hat!
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