JOY the storeJOY the store

The JOY Edit

  • Exclusive Shopping Event With Stylist Magazine

    Exclusive Shopping Event With Stylist Magazine
    Raise your glass with us to celebrate the launch of our most loved womenswear brand – Louche – latest collection in-stores at our Exclusive Shopping Event with Stylist magazine on 12th March. Read on to find out how you can join us... Get 20% off* unique modern-oriental blossom prints and marine-inspired... Read More
  • #LFW Style Stalker

    #LFW Style Stalker
    JOY loves that London Fashion Week is becoming more and more accessible to the everyday girl, not just designer fashion but high street is taking centre stage too. Our PR team took to the cobbled paths of Somerset House and snapped the girls they thought rocked the JOY style best. Together... Read More
  • SS15 Jewellery Trend Edit

    SS15 Jewellery Trend Edit
    From colourful woven beads and nature inspired pendants; to cluster bufferfly necklaces, JOY edits the jewellery trends that you can expect to see in stores and online for Spring/Summer 2015 from Louche. Louche Bird Tree Flower Necklace - £8 A note from our Jewellery Buyer, Gina: "I love the oriental feel of this necklace... Read More
  • #WorldNutellaDay Recipe with Iamchefblog

    #WorldNutellaDay Recipe with Iamchefblog
    What happens when you put a team of Nutella obsessed employees from JOY HQ with a food blogger on #WorldNutellaDay? Read on to see... With the help of the incredibly talented Iamchefblog, together we challenged our favourite recipe from our best-selling Nutella Recipe Book and boy, did the outcome not disappoint! When provided... Read More
  • Get the look: Bethany Joy Lenz

    Get the look: Bethany Joy Lenz
    We love seeing women we admire styling up Louche in London, the home of our womenswear label at JOY. Even better when they live overseas! We're introducing you to our new favourite style crush, American actor/musician/writer/vintage fashion enthusiast Bethany Joy Lenz. Seen here wearing the Louche Texas Clutch whilst visiting London on... Read More
  • Time to reboot your spring wardrobe with the HYMN style edit

    Time to reboot your spring wardrobe with the HYMN style edit
    Spring means a reboot for your wardrobe. It's time to pack away the heavy knits, over-shirts and all weather outerwear and start seriously thinking about the warmer days ahead. Although it's still January, every wardrobe needs a little injection of sunshine so we've picked our new-in favourites from London based brand HYMN. Remember... Read More
  • Fabulous Florals!

    Fabulous Florals!
    Just because Spring has not yet sprung, that's no reason not to go crazy for a daisy or wild for a rose. We have always loved a floral print, the perfect antidote to a grey day and the only way to brighten up your work wardrobe, floral patterns and prints are... Read More
  • Blogger Spotlight: Fox & Feather

    Blogger Spotlight: Fox & Feather
    Last month, we got in touch with London-based fashion blogger Leigh, from Fox & Feather blog, to see how she would style two of Winter '14 biggest trends - Victorian inspired lace and traditional tartan. The two pieces Leigh picked were; the Louche Quilla Top and the Louche Hersela Skirt. Just... Read More
  • Back to work: Sale picks

    Back to work: Sale picks
    JANUARY blues have us feeling not so JOYful about heading back to work, same for you? The inescapable post-Christmas lull makes us forget the all important rule of thumb in fashion... a new year means, a new wardrobe! And we don't mean a 6ft pine box, we mean the good bits... Read More
  • New Years Eve Blogger's Party Edit

    New Years Eve Blogger's Party Edit
    As well as celebrities, we rely heavily on the style savvy fashion bloggers to show us what, and how we should be wearing the latest seasons styles. In this edit, we give you two looks from two very different bloggers, styled to celebrate just in time for the New Year! Which... Read More