1. The 'Love It' List

    The 'Love It' List

    We all have a wish list of every beautiful thing we’ve seen and mentally banked to buy later. Most things you forget about but the items that stick are guaranteed to bring joy forever. We’ve created our own ‘love it’ list full of the pieces we can’t stop thinking about and are itching to buy. If you add anything to your own ‘love it’ list, we sincerely apologise for being bad influences and emptying your bank account!




    Love One ♥

    Just waiting for the party invites to come in so we can buy this beauty!


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  2. Buyer's Picks

    Buyer's Picks

    It’s well known that fashion buyers are the most stylish people in the fashion industry and our womenswear buyer, Holly, is no different. A buyer’s job is literally to be ahead of the fashion game and know what we will be wearing months before we do. They know every upcoming trend, colour palette and pattern we will all be obsessing over in seasons to come. If you’re ever in a style rut, look to a buyer for new outfit inspiration! We definitely get all our style tips n tricks from Holly here at Joy! Find out why she is obsessed with these staple items for Autumn and get ready to buy a whole new wardrobe.

    Louche Loe Midi Dress

    “Who says florals are just for Spring/Summer? I love wearing them all year round. Dark florals especially are essential for the colder months. They have a vampy, edgy vibe about them and look amazing with a chunk

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  3. Workin' It: A Style Diary For The Office

    Workin' It: A Style Diary For The Office

    Start your week off with a bang and pull out all the style stops with a statement maxi dress. Might as well start as you mean to go on right?! Even if it does all go to shit by Wednesday. Style the Louche Salim dress with thigh high suede boots for a maximum look that requires minimal effort. The power is in the print (and your morning coffee!)

    It’s a mini skirt and shirt

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  4. Introduction to AW19 Modern Folk

    Introduction to AW19 Modern Folk

    Finally, our Modern Folk collection is here and we couldn’t be more excited! This has been a hard secret to keep hush hush. The collection was designed in house by our super talented team of designers months ago and we’ve been itching to reveal our favourite pieces to you ever since.

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  5. Come Rain or Shine: Your Guide to Transitional Styling

    Come Rain or Shine: Your Guide to Transitional Styling

    It’s that time of year again when the weather can’t make up its mind. One minute it’s all sunshine and rainbows and the next the heavens have opened and you’re left looking like a drowned rat. Follow our fool proof guide to transitional styling and master the unpredictable British weather. Keep your body warm and your style effortlessly cool with these simple tips n tricks.


    Pockets are a must in our book but especially during the Summer to Autumn transitional period. Keep your hands warm while you’re waiting for the bus or store your sunglasses in them just in case the sun decides to shine. Pockets add a laidback touch to otherwise quite formal dresses and skirts which is both practical and cool af.

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  6. Stripe Season

    Stripe Season

    Who are we kidding?! Stripe season is EVERY season. It’s the print that never goes out of style and the one always upping its game. There is a reason stripes have been in fashion favour for so long and if you haven’t jumped on the stripey bandwagon yet, what are you waiting for?! There is a stripe for everyone and every mood so it’s definitely worth investing in this timeless print. Whether you’re more of a classic Breton stripe gal or prefer a graphic rainbow hue, here are some of our fave striped pieces to remind you of the print’s power.

    Brave Soul Rainbow Raincoat - £35

    Mixing a classic pattern with all the colours of

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  7. 5 minutes with Kim-Joy

    5 minutes with Kim-Joy

    1. Congratulations on the publication of your first cookbook! How does it feel to be able to finally share it with the world?

    Thank you!! It feels amazing, the best feeling ever!

    2. What was your favourite recipe to create?

    I have so many favourites so it’s hard to pick! I do love the pigfiteroles (pig themed strawberry cream filled choux buns, in chocolate ‘mud’ sauce) as they’re fun to make and you can play about with how you set the scene, arrange the pigs and splatter the ‘mud’.

    3. What is your favourite flavour combination?

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  8. All-in-one Fun

    All-in-one Fun

    Sometimes, getting dressed can be a chore. Our solution? Opt for all-in-one pieces to make getting dressed in the morning a breeze. We’re talking jumpsuits, playsuits and fool proof dresses galore. Wearing one statement piece has the potential to have more of an impact than a more complicated ensemble. Stick to a simple all-in-one and focus your attention on accessorising.

    Meet your new Monday morning lifesaver – the Percy jumpsuit. The perfect all-in-one piece for when you’ve snoozed your alarm 5 times and your bus comes in 10 minutes. In a gorgeous deep rust shade, pair your Percy jumpsuit with a wide brim black fedora to hide your tired eyes and let the Edna tassel earrings fool people into believing you’ve been awake

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  9. Joy HQ Spill Their Style Secrets

    Joy HQ Spill Their Style Secrets

    Ever wondered how stylish the team at Joy HQ actually are? Well wonder no more because the secrets have finally been revealed. Behind every fashion brand is a hardworking team of people; each with their own unique personal style and creative outlook. Let’s take a look at the team and get ready to feel inspired.

    Rosa – Copywriter

    ‘I’m a big fan of accessorising to make a simple outfit more interesting. Whether that is with a statement pair of earrings or a patterned hair band, I find that getting the accessories right makes my overall outfit look more polished. Also - I love adding pops of colour and print to boring looks and accessories help A LOT

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  10. Joy + Joseph

    Joy + Joseph

    We are so excited to announce that we have partnered up with Joseph and the Amazing Technicoloured Dreamcoat and have a great competition for our Joy customers!

    Andrew Lloyd Webber and Tim Rice’s multi-award winning musical is returning to The London Palladium this summer strictly limited 11-week summer season from Thursday 27 June through until Sunday 8 September 2019! BAFTA and Olivier Award-winning actress Sheridan Smith stars as the Narrator in the eagerly anticipated revival, with Jason Donovan returning in the role of Pharaoh, alongside newcomer Jac Yarrow in the iconic role of Joseph.

    We are offering one lucky winner: 2 x tickets to Joseph and the Amazing Technicolour Dreamcoat at the London Palladium along with an overnight stay at a five star central London hotel

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