1. Celebrating International Women's Day

    Celebrating International Women's Day

    To celebrate and highlight what an amazing team we have here at JOY, we want to bring our inspiring ladies to the forefront and let them inspire you with their favourite items from JOY.

    Simone - Receptionist

    Loves our Simone Dress

    Nikki - Personal Assistant

    Loves our Tia Floral Dress

    Anisha - Buying Assistant

    Loves our Louche Grayland Backpack

    Stephanie - Merch Assistant

    Loves our Cassidy Cat Beanie

    Zara- Womanswear Buyer

    Loves our Alicja Mustard Skirt

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  2. 6 Ways to Reveal Your Romantic Side with Florals

    6 Ways to Reveal Your Romantic Side with Florals

    Blossoming florals and bold blooms are no longer synonymous with summer dressing. Think eye-popping petal motifs and delicate flower embroidery with lashings of feminine cool.

    #1 English Rose

    Opt for florals with a darker edge this season with the Zora Floral Midi Dress. Defined by it’s flattering yet romantic silhouette, this piece is ready to take you from work to weekend within a moments notice. Pair with understated heels and let the dress do all the talking.

    #2 Jump(suit) for JOY!

    Forget ‘less is more’ and embrace botanical blooms in a contemporary, yet playful silhouette. The Madiana Floral Cropped Jumpsuit is the perfect alternative to your LBD, team with chic heels or chunky boots for instant updated party look.

    #3 Fresh as a Daisy

    Exuding a 1940s sensibility and a classic ditsy floral print, the Louche Bara Midi Dress is anything but prim. Perfectly formed and featuring a tie detailing at the back, this romantic piece is sure to add a feminine flourish to your wardrobe.

    #4 What in Carnation?

    Elevate your everyday style with the Louche Luxe Norah Soft Leather Humming Bird Embroidered Crossbody Bag. Combining intricately detailed embroidery and a timeless saddle bag shape, this is the ideal accessory to wear with any outfit.

    #5 Folksy Florals

    There’s no denying that embroidery is having a moment right now and the Louche Luxe Dakota Floral Embroidered Soft Leather Purse is the epitome of contemporary elegance. Featuring a delicate and luxe floral design, this piece is both pretty and practical.

    #6 Fly away with Me

    Modern yet whimsical, the Louche Luve Iva Soft Leather Hummingbird Embroidered Coin Purse features a sleek silhouette, perfect for slipping into pockets or your favourite handbag. Crafted from sleek, soft leather, this dainty piece makes the perfect gift.

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  3. 5 Gift Ideas for Him

    5 Gift Ideas for Him

    Men are notoriously difficult to buy for. At Joy we like to think we have covered every personality to make your search much easier.

    So, let’s start with the top man, dad: The silver bear mug or you’re a diamond whisky glasses are just perfect, add the best things in life are free book and ray gun nose trimmer to bring a smile. If he’s a golfer he will be thankful for a golf ball marker set. Wrap him up warmly in with Hymn merino wool jumper.

    Then there’s the husband/partner: Hymn has a tremendous range of embroidered sweats and well-cut shirts in 100% cotton all with interesting details. If he’s a Star Wars fan he needs the storm trooper decanter based on the original mould of Andrew Ainsworth of Shepperton design studios original storm trooper helmet. Check out the cheeky Star Wars tees by Chunk which always go down a storm.

    And the brother: The Mexican sombrero shot glasses can be combined with a drink your words game or the beerometer game which will be really challenging after those shots! If he’s a keen bicyclist the bike phone holder is a useful and practical present we have road tested it and have been impressed. The bicycle multi tool also makes a handy tool which will be hard to lose. When it comes to socks, guys tend to show their true personality. Whether he’s confident, cheeky, a bit of a joker or a sophisticated modern man. Our Happy socks are sure to bring a smile, a Scandinavian brand, they are colourful original designs in 100% cotton. Secret Santa presents for those guys in the office. There are loads of ideas. Beard baubles are high on the list, check out the retro pocket game, desk top Ping-Pong and all our provocative mugs.

    Find more Christmas gift ideas for him online.

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  4. New In: Coats & Jackets

    New In: Coats & Jackets

    It’s time to make the winter coat decision.


    Shop Coats & Jackets

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  5. Blogger Focus: phasesofrobyn

    Blogger Focus: phasesofrobyn

    Welcome back to JOY's Blogger Focus! Today we're lusting over the style of Robyn from phasesofrobyn. She's created this amazing monochrome look with splashes of canary yellow using some of JOY's bestsellers! Have a peek at some of our favourite photos from her Parisian OOTD before heading over to Robyn's blog to see the full thing!

    JOY Eh Quoi Tee // JOY Mara Gingham Skirt // Louche Carmella Clutch

    Follow Robyn on all her social media to ensure you never miss a post!
    Instagram // Twitter // Bloglovin'

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  6. Blogger Focus: coffeewithmeg

    Blogger Focus: coffeewithmeg

    JOY's Blogger Focus is our brand new way of showcasing our absolute favourite bloggers right now. Today we want you to meet Meg from coffeewithmeg. Her relaxed preppy style is something we could only wish to pull off! Have a scroll through some of her latest looks with her fave JOY pieces whilst travelling through Italy. If you're not already following her (how?!) then head over to Meg's blog to see the full post before giving her a follow - trust us, you won't regret it ♥

    JOY Steve Super Stretch Jeans

    Louche Santina Pleated Skirt

    Louche Gold Cactus Necklace

    Valley of the Dolls Ezta Cactus Playsuit (back in stock soon)

    Head over to Meg's blog to see the full lookbook, and make sure you're following all her social media to ensure you never miss a post!
    Instagram // Twitter // Bloglovin'

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  7. JOY's Top 10: Summer Films

    JOY's Top 10: Summer Films


    It's the middle of summer! At least...it's supposed to be.

    The weather's a tiny bit hit-and-miss in the UK right now, like always, but the odd drizzle here and there won't stop us from dreaming of sun, sea and sand! Here at JOY Head Office we're a sucker for a good holiday movie. That's why we've put together 10 of our favourites; from innocent Disneys to bloody thrillers, you could say we're an eclectic bunch. Have a scroll through our top summer films and see how easy it is to replicate some of the iconic looks!


    Almost Famous (2009)

    almost famous

    Minkpink Wild Hearts Top // Louche Luvy Suedette Mini Skirt

    almost famous outfit


    Forgetting Sarah Marshall (2008)

    forgetting sarah marshall

    Joy Austin Cut-Out Shoulder Top // Louche Luxe Joyous Triangle Jacquard Skirt

    Untitled design


    Summertime (1955)


    Neon Rose Button Back Swing Cami // Louche Santina Pleated Midi Skirt

    Untitled design (2)



    Stand By Me (1986)

    Film and Television

    Louche Micala Nautical Scoop Tee // Urban Bliss Marie Embroidered Jeans // Louche Perrie Backpack

    stand by me outfit


    South Pacific (1958)

    south pacific

    Louche Monika Neck Tie Top // Valley of the Dolls Quenby Drawstring Shorts

    Untitled design (1)


    Roman Holiday (1953)

    roman holiday

    Louche Flowella Flamingo Scarf // Valley of the Dolls Moran Embroidered Frill Top // Louche Kamea Pleated Satin Midi

    roman holiday outfit


    Lilo & Stitch (2002)


    Minkpink Tacos and Tequila Crop Top // Neon Rose Eyelet Denim Skirt

    lilo and stitch outfit


    Jaws (1975)


    Louche Aphrodite Swimsuit // Urban Bliss Olivia Dungaree

    jaws outfit


    Forrest Gump (1994)


    Joy Austin Ditsy Print Cut-Out Shoulder Top // Louche Luxe Betula Net Midi Skirt

    forrest gump outfit


    Dirty Dancing (1987)

    dirty dancing

    HYMN Grimley Shirt // Joy Steve Jeans

    dirty dancing outfit

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  8. The JOY Way: Carry On Packing

    The JOY Way: Carry On Packing


    You’re always desperate for a shower, the tube smells even more than normal, and your fan’s been on for 105 consecutive hours. Summer’s definitely here. For the lucky few who are managing to escape the sticky and humid heat of the UK, we’ve put together our best tips to help deal with the stress of packing. More specifically, fitting everything into just your hand luggage. There’s nothing worse than having to pay extra because your suitcase is 0.2kg over the limit, or constantly battling with the reclaim belt. And what you save by not checking luggage, you can use to have even more fun when you’re away. Win, win!



    Everyone’s prone to packing-procrastination, don’t deny it! Before you know it, you need to leave for the airport in an hour and everything’s still covering your bed. All you need to do is plan properly – make a good old-fashioned list on pen and paper, and tick everything off as you go. Launder early, find the travel adapter in advance, you’ll be fine.

    flowers& plantsMetal Retro Pens // Oh K! 50/50 Pencils



    No one cares what you look like at the airport. Trust us. It’s the security line, not fashion week! Everyone just wants to get on a plane and get out of there, so when it comes to your travel outfit, practicality is key. Wear your comfiest and bulkiest clothes to travel – not only will you save space in your bag, but your skinny jeans won’t be cutting off your circulation for 3+ hours. Opt for a simple tee, loose trousers, and comfy trainers. You’ll thank us later!

    flowers& plants (1)Minkpink Galah Cockatoo Tee // Joy Solen Geo Print Culottes


    3. ROLL IT UP

    Now for the big one: the rest of your clothes. Lightweight materials like satin and viscose are your best friends here – they take up the least amount of room and it’s super easy to get the creases out. A couple of camis, a lightweight skirt or shorts for the day, and a dress or two for dinner is all you need! A bikini and a swimsuit to swap between and you’re set. Roll rather than fold your clothes to save even more space!

    Instagram Template July (8)Louche Luxe Kinsey Cami // Louche Niobi Bikini
    Louche Fortuna Floral Swimsuit // Louche Quenby Bird Print Shorts



    We’ve all been there – trying to ram our countless liquids and potions into a tiny sandwich bag, just for them to explode mid-flight. But what’s the one thing you’re sure to never leave the hotel without? Samples. In fact, your hotel probably has tonnes of things that you didn’t know about; chargers, toothbrushes, tampons, everything! You can save so much space in your hand luggage if you just wait till you get to your room! But if you’re a stickler for skincare and want to stay hydrated during the flight, a simple facemask will do the trick!

    Untitled designOh K! Black Sesame Hydrogel Mask // Oh K! Snail Sheet Mask


    And there you have it; our top tips to pack everything into your hand luggage! Not as difficult as you first thought, right? Now stop trying to drag the dusty suitcases out of the loft – you’ve got a holiday to get excited for!

    The JOY Holiday Shop is live right now! Head on over to fill up your suitcase and...psssstttt, you can get 20% off swimwear with code SWIM20!


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  9. Floral Folly: Joy Celebrates British Flowers Week!

    Floral Folly: Joy Celebrates British Flowers Week!

    British Flowers Week Joy with Joanne Truby Floral Display

    British Flowers Week is upon us! This year, the Joy team have got a little creative and we’ve pushed the boat out with our Flowers Week celebration.

    Floral-obsessed and nature-inspired, season upon season our creative team designs unique dresses, skirts, blouses and beyond boasting a wide variety of floral prints. From striking Strelitzia on our Luxe Corianna Midi Skirt to sweet and simple daisies embroidered on to our lovely Orla Cami Sundress (below), Joy and its brands are all about mixing botany and colours with chic, on-trend shapes.

    Daisy Cami Sun Dress by Joy Louche

    In honour of the stunning country-wide efforts for British Flower Week, we have lifted flower inspo from the apparel and sprinkled it on to the store window display. Partnering with Joanne Truby’s Floral Design House, who have turned beautiful floristry into a 8-foot work of art, we’ve created a magnificent exhibition of natural beauty in our Bankside store window (12 Sumner Street, London SE1 9JZ).

    Come check it out! And a very happy British Flowers Week to you all.

    Joy Sumner Street Bankside British Flowers Week Joy Bankside filled with mid-summer joys to celebrate British Flowers Week


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    Follow Joanne on Instagram

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  10. Dress Like A Royal: Your Guide To Ascot

    Dress Like A Royal: Your Guide To Ascot


    There’s little to rival the prestige of The Royal Ascot. With over 400 years of history, it has been witness to the royal, the rich, the famous and the best dressed throughout the ages.

    This year, the Ascot races are set to be as spectacular as ever. Across the nation, race-goers are placing bets and dusting off hats, obsessively consulting the weather forecast… and trying on a few thousand dresses in the hope of finding The One (dress, that is).

    Royal Ascot horse races dress code

    In all your blissful excitement in the run-up to the event, remember that Ascot has a strict set of rules. Elegance is non-negotiable; buying the perfect dress is a must. We've decided to make it easier for you by giving you a quick run-down of the dress code by area - with dresses to comply and outfits to fall in love with.


    The Royal Enclosure

    The secret to dressing for the Royal Enclosure is in the title – royal! When preparing your outfit, think Kate Middleton – regal opulence all the way.


    * Dresses/skirts need to be no shorter than knee-length (or just above knee)

    * Dress/top straps must be at least 1 inch wide – no spaghetti straps (soz)

    * Hats must be worn! Go to town on this – the more exquisite, the better

    * Trouser suits and jumpsuits may be worn - but they must be full-length

    * Midriffs must be covered – save that little tummy for another day!


    The perfect Royal Enclosure dresses:

    Louche Luxe Zelia Floral Embroidered Midi Dress - I'm in the picture! (top left)

    Louche Luxe Jerrica Organza Floral Print Dress - I'm in the picture! (top right)

     Ascot dress code horse races

    Queen Anne Enclosure

    Although not quite as strict as the Royal Enclosure – you can wear a headpiece or fascinator instead of a hat, and your straps can be thin – the Queen Anne Enclosure follows more or less the same rules.

    Here are some of our star dresses for this top tier Ascot enclosure:

    Louche Luxe Taylor Lace Overlay Dress - I'm in the picture! (bottom left)

    Louche Luxe Etheal Rose Print Dress - I'm in the picture! (bottom right)

    Louche Luxe Chance Tulle Off-Shoulder Dress - match me with the Louche Luxe Chance Jacquard Box Clutch (scroll down to see me!)


    The Windsor Enclosure

    While the Windsor enclosure doesn’t require a dress code, we thought (somewhat presumptuously) that you might want to look special nonetheless.

    For the same level of elegance without all the rules...

    ...go for monochrome 60s chicness with the Rosellen Lace Sleeveless Shift Dress

    ...opt for a luxe skirt and cami combo with the Joyous Bloom Print Jacquard Midi Skirt and the Kinsey Trim Cami Top 

    ...or bring florals to the table with the vibrant Louche Colby Floral Dress 


    Accessorising Ascot

    And let’s not forget the beautiful finishing touches - accessories!

    Try these for extra luxury:

    Royal Ascot horse races dress code accessories


    Louche Luxe Chance Jacquard Box Clutch - I'm in the picture! (top right)

    Louche Luxe Cordelia Satin Evening Clutch Bag - I'm in the picture! (bottom left)


    *Hair Accessories*

    Her Curious Nature Meadow Flower Chandelier Alice Band - I'm in the picture! (bottom right)

    Her Curious Nature Cherry Blossom Hair Clip



    Her Curious Nature Empress Crystal Drop Earrings - I'm in the picture! (top left)

    Her Curious Nature Lillah Pearl Earrings


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