1. Joy + Joseph

    Joy + Joseph

    We are so excited to announce that we have partnered up with Joseph and the Amazing Technicoloured Dreamcoat and have a great competition for our Joy customers!

    Andrew Lloyd Webber and Tim Rice’s multi-award winning musical is returning to The London Palladium this summer strictly limited 11-week summer season from Thursday 27 June through until Sunday 8 September 2019! BAFTA and Olivier Award-winning actress Sheridan Smith stars as the Narrator in the eagerly anticipated revival, with Jason Donovan returning in the role of Pharaoh, alongside newcomer Jac Yarrow in the iconic role of Joseph.

    We are offering one lucky winner: 2 x tickets to Joseph and the Amazing Technicolour Dreamcoat at the London Palladium along with an overnight stay at a five star central London hotel with breakfast included! To enter, simply follow this link https://www.joythestore.com/joseph and enter your email address for a chance to win this once in a lifetime prize!

    Good luck, love Joy x

    Read more
  2. Behind The Blog: Q&A with Jessica Davis

    Behind The Blog: Q&A with Jessica Davis

    Introducing: @j.e.s.s.i.c.a.d.a.v.i.s

    1. When does your alarm go off?


    2. What is your job?

     Network Marketer

    3. Typical day?

      Drop my daughter off at school, run some errands then spend the day working on my beauty business.

    4. What outfit do you wear to feel your most confident?

    Would have to be a pair of ripped blue jeans that fit like a glove, a black top with heels and tons of gold jewellery!

    5. Thoughts on following trends?

    I think it’s great to have nods of current trends running through your wardrobe each season to keep it looking fresh, as long as you’re putting your own stamp on it.

    6. Describe your personal style

    I like to think it’s a mix of Rosie Huntingdon Whiteley’s ‘cool Brit girl in LA’ vibe / off-duty Kendall Jenner / Pixie Lott’s cute kitsch holiday style but in reality it’s mostly whatever’s left on the wardrobe floor from the day before!

    7. Favourite Joy piece

    Either the pink Marin scallop hem dress or the Sirin vintage floral dress.

    8. Do you prefer summer or winter for style?

    Although I’m a summer baby, I much prefer the fashion when it gets colder.

    9. What brings you Joy?

    Hearing my husband reading our daughter her bedtime story.

    10. How do you treat yourself?

    A lie in, a good coffee and a child-free shopping spree.

    11. Favourite thing to do in Nottingham?

    Get the girls together & go for cocktails at Coco Tang & a dance at Be at One!

    12. If you could give everyone one piece of advice what would it be?

     Consistency is key. Small actions each day can mount up to something big for your future. And be kind to yourself!

    13. What piece of clothing do you feel incomplete without?

    Definitely jeans!

    14. Have you got any holidays coming up? And what item of clothing screams ‘summer holiday’ to you?

    We’re heading to Sandbanks in June and the first thing I’ll pack is my white linen button front dress, it’s the perfect summer piece.

    15. What book would you recommend most to others?

    ‘Sapiens’ by Yuval Noah Harari

    16. What made you get into the blogging/social media game?

    I’m a very creative person and found Instagram to be one of very few outlets I can express myself creatively as an adult.

    17. What are you good at?

    I consider myself a pretty good cook!

    18. What are you bad at?

    I’m such a procrastinator and I hate it.

    19. What do you think the future of fashion will be?

    Hopefully sustainable, with more people really getting the most of their wardrobes & less of a ‘wear once for Instagram and throw it’ attitude.

    20. Most memorable outfit you’ve ever worn?

    A cheetah sweat top and jeans that I wore when I got married in NYC.

    21. Black or pink?


    22. A dress or trousers?


    23. Neutrals or colourful brights?


    24. Pattern or plain?


    A huge thank you to Jessica for taking part in our blogger takeover! Check back next week for another instalment of 'Behind The Blog'.

    love, Joy x 

    Read more
  3. Behind The Blog: Q&A with @clareydareyy

    Behind The Blog: Q&A with @clareydareyy

    1.    When does your alarm go off?
    7:30am (luckily I live right next to my office, so no crazy early morning starts!) 

    2.    What is your job?
    Senior Research Executive for a Market Research agency
    3.    Go to breakfast?
    Smoothie made using my Nutribullet: Bananas, frozen summer berries, spinach, nuts, maca, cocoa and wheatgrass powder topped off with almond milk is my go to blend! 
    4.    Typical day?
    A typical day involves checking my emails as soon as I get into the office and then getting on with the days tasks! These are incredibly varied but can range from writing research materials, to interviewing doctors and patients, to attending client meetings and writing up reports. I’m also lucky enough to travel frequently with work to oversee interviews taking place in other countries - so will be travelling to Spain and the US in a couple of weeks!
    5.    What outfit do you wear to feel your most confident?
    I like a crop top and high waisted black jean combo. It’s laid back and can be dressed up easily. I’m also very tall at 6”2 but love to own my height - so I feel my most confident when I’m rocking my lace up, heeled biker boots.
    6.    Thoughts on following trends?
    I think following trends is important to some extent. But everyone also needs to remember to follow their own style and identity, and not blend in with the rest of the crowd! 
    7.    Describe your personal style.
    My style is very varied and I often flip flop between all black, slightly grungy outfits to bursts of colour and lots of floral! But what keeps everything quite consistent is that I tend to go for more bohemian looks.
    8.    Favourite Joy piece.
    The Safa Vintage Floral Dress! The print on it is beautiful, the cut-out back detail is gorgeous and and I can’t wait to wear it more now that the warm weather is approaching!
    9.    Do you prefer summer or winter for style?
    I think I prefer winter more as a season (I love cosy evening in my pyjamas) but love summer more for the outfits I’m able to wear. There’s nothing better than walking around in the sunshine in a big floaty dress! 
    10.  What brings you Joy?
    Weekends spent with my friends, an afternoon free to sit and read a book and going for a walk around somewhere I’ve never been before!
    11.  How do you treat yourself?
     I normally treat myself to food! I really love hunting out new restaurants in London and my fiancé and I will often celebrate our successes over a nice dinner.
    12.  Favourite thing to do in where you live?
    One of favourite things to do in Wandsworth is to play mini golf at Wandsworth Park. I’ve always loved mini golf since I was very young and it’s made me super competitive!
    13.  If you could give everyone one piece of advice what would it be?
    Don’t sweat the small stuff. If you’re getting stressed or anxious about something, take a step back from the situation and try to look at it from another perspective. Will the world end if you don’t get your task completed by 5:30PM? No. Can it probably wait till tomorrow? Yes, probably. And always ask for help if you’re struggling - no matter what the issue is.
    14.  What piece of clothing do you feel incomplete without?
    I feel incomplete without my red Converses - they’re my go-to casual footwear and I normally wear them at work, but can easily pair them with most of my outfits.
    15.  Have you got any holidays coming up? And what item of clothing screams ‘summer holiday’ to you?
    I have! But not until November, my fiancé and I are heading to New York for his 30th birthday. I’m not sure if a beachy holiday is on the cards yet this summer, but I love an embroidered beach dress and a pretty pair of sandals for an ultimate ‘summer holiday’ look.
    16.  What book would you recommend most to others?  
    I love reading but my favourite genre is horror which typically isn’t everyone’s cup of tea!

    A huge thank you to Clare for taking part in our blogger takeover! Check back next week for another instalment of 'Behind The Blog'.

    love, Joy x 

    Read more
  4. Destination Dresses

    Destination Dresses

    Let’s be honest, the best bit about jet setting off across the world on your hols is buying a new dress perfect for your summer destination. For some reason it feels easier to take fashion risks abroad and step outside your comfort zone without judgement from your peers at home. Who cares if, on a whim in duty free, you thought a canary yellow kaftan was a good idea? Your judgemental neighbour Barbara is being judgemental thousands of miles away so why not brave a new trend or print? Each day of your holiday deserves a destination dress so that you feel fabulous 24/7! Experiment with mini to maxi lengths, vivid colours and bold prints with the right accessories to get that vacay feeling while looking effortlessly stylish.

    This look is for the woman who is no stranger to travel. In and out of Gatwick terminal 5 for work she is desperate for a proper holiday. The Louche ‘Zelda’ in the blue chambray has been on her wish list for months along with the Louche 'Sunny' passport cover. Her plan is to hide from work emails with the oversized ‘Nikki’ cat eye sunnies and wear the cute ‘Etta’ earrings to finish off her powerful jetsetter look. All she needs now is a large wine and all the tapas!


    If your way of holiday-ing is totally chill and without a schedule in sight then the Wanderer look is for you. Choose a bold colour with a subtler print if you don’t feel brave enough to go all out with both. The Louche ‘Sirin’ dress is the perfect option! In a bright mustard yellow with an all over ditsy floral print, the Sirin’s fabulousness is all in the detail. Featuring a yellow button through front, 30-degree weather friendly spaghetti straps, a tie detailed bodice and POCKETS! Contrast the mustard yellow with the Louche ‘Patsy’ earrings in blue and throw the ‘Clay’ Crossbody bag over your ‘Sirin’ to store your euros and disposable camera. And don’t forget your ‘Nikki’ sunnies!

    For the women who prefer tanning on the beach to sightseeing in the city, take inspiration from the Sunbather. Granted, you will mostly be in your bikini roasting in the sun but for beach to bar dressing you need a statement destination dress. The Louche ‘Paz’ tiered midi dress in coral is the statement dress of the summer and a must have in any holiday wardrobe. Complete with pockets and a gorgeous embroidered bodice, the Paz needs to be accessorised to perfection. Match the embroidered blue tones in the Paz with the blue ‘Bernie’ hoop earrings and keep your beach bits safe in the Louche ‘Walker’ Bag. To avoid a disastrous predinner sunburn pop the Louche ‘January’ hat on to shade you from the summer rays.

    Yes you’re on holiday but that doesn’t mean you want to relax! With a list as long as your arm of tourist attractions and towns to explore, you’ll need a destination dress that won’t let you down. Choose something light with coverage to avoid any chance of sun stroke ruining your carefully planned itinerary. The Louche ‘Zelda’ in a pink and white stripe with wooden buttons and pockets is not only adorable but has longer t-shirt sleeves to protect you from the sun. Style your ‘Zelda’ with the equally as cute Louche ‘Miriam’ earrings. You can’t get any summerier than deckchair stripes and rattan daisies. Wear the Louche fedora to toughen up this cute ensemble and look effortlessly chic. To keep any tickets or mementos from your adventure safe wear the ‘Bree’ wallet on your wrist and you’re ready to explore!


    Whichever destination dress you choose this summer, make sure it makes you feel great and looks amazing in your holiday pics. If you post your destination dresses on your Instagram, please tag us with #wewearjoy and #shareyoursummerjoy for a chance to be featured on our page! 






    Read more
  5. We're Going On Safari!

    We're Going On Safari!

    We’re going on safari and everyone is invited. Now – what are we going to wear?! The safari chic trend is all about neutral colour palettes, natural finishes and materials with minimal accessories. Think tan, khaki and beige hues with an abundance of wood and raffia. This trend is a great one to play with pattern and print and get adventurous with textures. Forget florals, animal print is your new bff. Add a rural twist to your standard city outfits to make this trend work for you and your wardrobe. If you’re a fan of utility wear, then you’re in luck because the utilitarian aesthetic has a strong presence within the safari chic trend. Your combat trousers, oversized utility jackets and chunky boots are ready made for this trend and with beige arguably being the colour of the season; get ready to go wild for neutrals. Just add some key pieces to create the ultimate safari ensemble.

    Pair the Brave Soul Stoney Animal Spot blouse with cream linen trousers and brown mules for a neutral toned look with a wild side! Swap your standard jeans and a t-shirt out for the Louche Kellie top and Prescilla skirt. Crafted in 100% cotton, the flattering square neckline of the Kellie top paired with the mustard paper bag waist of the Prescilla skirt is the perfect sun drenched safari ensemble.

    Keep things fresh by incorporating a tropical print into your safari ready looks. The earthy tones of the Louche Oxana Palm top are guaranteed to conceal you from any potential predators either on safari or the dreaded commute to work! Keep camouflaged with the Loeiza tropical playsuit featuring a muted tropical print with subtle pops of pink and red. Style the Loeiza playsuit with the Louche ‘Clay’ cross body bag in black with red stitching to create some pleasing contrast.

    Speaking of camouflage, you can’t go wrong with khaki. The Marin Scallop Hem Dress is THE dress to nail this trend. Just add a pair of binoculars and you’re ready to spot the safari big five. If mini dresses aren’t your thing, then the Fleur gingham shirt dress is a great midi length option. Contrast the deep mustard yellow shade of the Fleur Gingham dress with a white utility jacket and the Louche Jones tan crossbody bag for a sartorially sound look. Keep your jewellery muted and choose accessories with natural finishes. The brass tones of the Louche ‘Wilder’ and ‘Blaire’ earrings are ideal for adding subdued sparkle and the ‘Walker’ round rattan bag is guaranteed to add natural texture to your looks.

    Embrace the beige with our new utility trio: the Louche ‘Taner’ shirt dress, ‘Neil’ utility trousers and ‘Leno’ boiler suit. With these three, all you need to add is a safari park. To create an inspired safari chic outfit, pair the ‘Neil’ trousers with a white peasant blouse to play with silhouettes and fuse function with the feminine. For the days where you have zero time choose the ‘Leno’ boiler suit and take the guesswork out of getting dressed. This monochromatic all-in-one is not only safari ready but takes simple style to the next level. Just add some leopard printed mules and gold hoops and you’re ready to take on the day.

    Safari styling is the epitome of tonal chic and one of the easiest trends to get right. If you’re looking to inject some adventure into your everyday then the safari chic trend is for you. Try it and show us on Instagram with the hashtag: #wewearjoy and #shareyoursummerjoy.

    Read more
  6. 3 Ways to Style: The Satin Slip Skirt

    3 Ways to Style: The Satin Slip Skirt

    Fashion fell back in love with the 90s silk slip silhouette last summer and it seems the trend is here to stay. The nineties revival began with a renewed love of the slinky slip dress made famous by designer Calvin Klein and made legendary by the supermodel Kate Moss. This season, the slinky slip dress silhouette has evolved into a global obsession with the bias cut silk skirt. Both designer and high street brands alike have adopted the silk slip trend making it a SS19 essential. The slinky staple is not just sartorially sound but incredibly versatile as well, making it the perfect trend piece to incorporate into your existing wardrobe. The fluidity of the Louche Tehani Satin skirt balances so well with oversized items and more structured pieces. The Louche Tehani – like any slinky slip skirt – can easily take you from day to night if you’re savvy with your styling. Let us show you how it’s done.


    At Joy, we love playing with print and colour – especially for daytime styling. The silky style of the Louche Tehani makes it a great halfway house for smart casual looks that have a quirky touch. Pair your Tehani with the leopard print Brave Soul Stoney blouse for a fashion forward ensemble. Two trends in one?! This outfit is already winning. Leopard print and pink are a match made in heaven and balance the lingerie inspired bias cut design perfectly. The satin skirt is styled minimally time and time again so why not mix it up a bit? Playing with colour and pattern is not only fun but radiates an I-know-exactly-what-I’m-doing conviction that only the best outfits have. To complete this sleepwear as streetwear ensemble, style with your chunkiest trainer, a bright red lip and the pink Louche Stephani Banana Leaf earrings.


    The oversized jumper and skirt trend is nothing new. The classic combination has been a fashion favourite for years but has definitely gained vigour due to 90’s slip skirt revival. The oversized knit and skirt combo is ideal for the unpredictable British Spring weather we know and love. Pair the sleek Tehani satin skirt with its’ polar opposite – a slogan sweater. The epitome of smart casual styling, the Tehani and the Louche Jan En Vacances couldn’t be more different but somehow the combo works. The exact fashion formula is still a mystery to us but what we know for sure is that contrasting silhouettes almost always looks fab. Plus, it can’t hurt to try right? The pop of colour of the ‘En Vacances’ slogan compliments the blush pink of the Tehani skirt and adds a touch of playfulness. Wear the new Louche Lash Abstract Print as a square head scarf and slip on your fave pair of mules for an arty off duty vibe.


    Sometimes you just want to get really dressed up. Forget smart casual. We want smart, smart! We’re talking platform heels, feather boa and fake lashes galore! For those days when you want to look fancier than fancy the Tehani satin skirt is your bff. Showcase the skirt’s sleek silhouette with a pair of 90s inspired square toe kitten heels to elongate the leg. For an evening look we want to amp up the uber femininity of the slip skirt rather than tone it down, so a delicate black camisole is perfect. The contrasting black and pink tones add essential drama but the minimal cuts of both pieces keep the look effortlessly chic. Pair this evening look with the Louche Dexter drop earrings for a mixed metal moment and opt for a bold lip to own your powerful femininity.

    If there is one throwback that has staying power, it’s the 90s slip skirt. It may even transcend its trend status at this rate to become an everyday wardrobe staple. So if you haven’t tried it yet, why not give it a go? Kiss your 70s flares goodbye and let your Tehani satin skirt reintroduce you to the Nineties.

    Read more
  7. Spring Wedding S.O.S

    Spring Wedding S.O.S

    With wedding season fast approaching, avoid the dreaded ‘what to wear’ scenario and get your outfit(s) sorted in advance. This season is all about embracing your femininity with ruffles, romantic sleeves and drop hems galore. With love in the air, romantic styling is a must. We’re talking blush tones, florals and billowing silhouettes. Invest in key occasion wear pieces that have potential for versatile styling. Having multiple wedding invitations can start to get expensive especially if you wear a new outfit every single time. Choose versatile pieces that can be styled up in different ways for various occasions to maximise your wardrobe without breaking the bank. There is something for everyone in our new occasion wear collection. It wouldn’t be a Spring Wedding without florals and we have an array of gorgeous options that you’re guaranteed to love.

    Louche Celina

    The vibrant blue and carnation print of the Louche Celina midi dress is sure to capture everyone’s attention – without detracting from the bride of course! The conservative midi skirt length is well balanced by the Celina’s sleeveless design. Going sleeveless is a great option for spring and will let you get the most out of your occasion wear wardrobe. Style the Celina with a faux fur pink shrug for one wedding and a white tailored blazer for another. The warm and cool tones within the dress give you scope to mix your metals and play with both silver and gold jewellery for different occasions. Pair your Celina with nude heels and adorn your hair with the Louche Isla Moon hair clips as a sparkling finishing touch.

    Louche Veronique

    If you’re a hopeless romantic, you’ll be obsessed with the Louche Veronique midi dress in our newest Spider Lilly print. This dress is the epitome of ethereal glamour and the perfect option for a spring ceremony. You can never go wrong in florals especially if you style them with the right accessories. The high low hem lets you show off a bit of leg without committing to a full on mini style. The high neckline balances out the high low hem to keep your ensemble somewhat family friendly. Style with a pair of silver drop earrings and stilettos to add a touch of modern sparkle. If you’re more than a one-time wearer, you could definitely wear the Veronique just with trainers and a denim jacket at the weekend.

    Louche Alexy Spider Lilly

    If you’re not a dress kinda gal but love our new spider lily print why not try the Louche Alexy Spider Lilly blouse. Featuring the same striking floral print as the Veronique dress but in a blouse, the Alexy Spider Lilly gives you more styling options whilst remaining perfect for formal occasions. You could style your Louche Alexy Spider Lilly with tailored black trousers and stilettos, with a metallic mini skirt and boots or even with a silk slip skirt and mules. Styling separates allows you to really have fun creating an outfit and to step outside your normal style boundaries. With more versatility comes more styling potential which, can only be a good thing!

    Louche Tehani Satin Midi Skirt

    A satin midi skirt will save you time and time again when you have no clue what to wear. In a luxe satin fabric and a midi length, the Tehani skirts are trusty wardrobe staples for both casual and formal occasions. The perfect piece to take you from AM to PM. The Louche Tehani Satin Midi Skirt in blush pink would work well with, say, the Louche Alexy Spider Lilly blouse - styling two stellar separates together to create a truly inspired ensemble.

    Louche Petula Carnation Print Dress

    Now this is how you do florals. If you love a floral print but are finding every floral dress on the market painfully dull then the Louche Petula Carnation Print dress is for you. Mixing our romantic carnation print with a truly unique silhouette and cut, the Petula dress is the ultimate wedding guest piece. The apricot base is a welcomed change from the traditional white and blush tones typically worn during wedding season. It’s all in the detail with the Petula dress featuring a gorgeous ruffled high neck and capped sleeves with an opulent gold woven belt to synch you in after the wedding reception. Keep it simple and style the Petula with nude block heels and gold jewellery so you can dance the night away in comfort whilst sparkling on the dance floor.

    Whether it's an elegant garden party, a destination event or a black-tie affair, our occasion wear line up has got you covered. Once you’ve got your outfit sorted you can focus entirely on the free bar, cutting shapes and, of course, the happy couple.

    Read more
  8. 3 Cities, 3 Looks

    3 Cities, 3 Looks


    Meet Fleur. Our stylish Parisian living in the heart of the city of love. By day she works in PR and by night she dabbles as a jazz singer. Effortlessly stylish, Fleur can make anything look chic whilst remaining cool as a cucumber. Her go-to-outfit for the Saturday pain au chocolate run mixes tailoring with relaxed cuts and a pop of colour. The wide legged cropped style of the Louche Meredith trouser is perfect for a simple yet smart ensemble. In Spring, Fleur loves to incorporate bright florals into her wardrobe and her current top of choice is the Louche ‘Darina’ blouse. The contrasting yellow floral print with the navy is a refreshing take on the classic jeans and a t-shirt combination. To elevate this simple outfit to Fleur’s standards she accessorises with the Louche gold hoops, ‘Esther’ belt and ‘Gunner’ hair clips. Just before she runs out the door, she chucks her ‘Jenna’ pearl beaded beret into her bag, just in case it starts to rain while she’s in line at the Boulangerie.


    Berlin born and bred, Hanna’s style is focused on monochromatic tones and edge. Hanna is a freelance graphic designer trying to make it in the competitive art world. Berlin is full of creative characters and Hanna is no exception. However, she prefers for her art to speak for itself and therefore her fashion sense is quite pared back. Hanna is the queen of all black ensembles and feels her most confident when she embraces the dark side. Her favourite piece to take her from day to night is her juicy black denim mini dress. The utilitarian vibe of the dress is bang on trend and very Hanna. She usually styles her ‘Juicy’ mini dress with black combat boots to achieve her fave edgy look. Her trusty Louche ‘Grayland’ crossbody bag, ‘Nikkie’ sunglasses and silver Louche luxe ‘Frances’ hoops are the cool finishing touches that make this outfit Hanna’s go to.


    Giulia has taught English at a primary school in Rome for over 5 years. She is obsessed with fashion and although she loves her job it doesn’t fulfil her sartorially. Her day-to-day is far from stylish so she loves to go all out at the weekends. You’ll never see Guilia in a jeans and a t-shirt. She describes her personal style as polished and feminine. She has been loving the Louche ‘Indie’ wrap midi skirt because of it's bold poppy print and flattering tie waist. Before the intense summer heat hits Rome, Giulia prefers to wear light knits with loose skirts like the ‘Indie’ to add extra warmth. For accessories, she prefers to stick to gold jewellery and her current obsession is the Louche ‘Amelia’ drop earrings to add drama and shine to her outfits. Before she heads out to meet her friends for some gelato, she adds her trusty pair of ‘Kiko’ gold sunglasses and platform sandals to elevate her ensemble from cute to effortless chic.

    Which was your favourite look? Paris, Berlin or Rome? If you recreate any of the three looks, tag us on instagram using the hashtag #joygoesglobal so we can like and share!

    Read more
  9. Our Pride and Joy: Elena

    Our Pride and Joy: Elena

    Meet Elena Andruhiv, our lovely Bristol Store Manager and all-round good egg. We wanted to introduce you to the Joy team and the people who make Joy, joyful so we sent her a few questions. To find out more about Elena, carry on reading and show her some love on her Instagram: wild_sheep_chase.

    HOME IS:

    Full of plants, cats and vintage furniture


    It’s the little things. The first cup of coffee of the day, walk along the river on a sunny day, waking up on a warm day with a window open and ice-cream, definitely ice-cream!


    “Chains” by Fleetwood Mac


    A vintage grey industrial dress I found at a flea market in Copenhagen. I hardly ever wear it but I could never part with it.


    For some reason cats love me. Sometimes I meet them on the street and they walk across the road just to say hello.

    I’ve had a cat come for a walk in the field with me once and it wasn’t even my cat!


    I put on a bright lipstick and go out to a café with my favourite book, sit by the window. Doodle, read and watch people go by. And also my two cats: Wednesday & Trotsky, they always help


    Haruki Murakami “The Wind-Up Bird Chronicle”

    I read a lot. I read all the time. And there are so many wonderful books. Too many to list. But there is something magical about the Murakami universe. He transports you to a different dimension. A dream world, not too dissimilar to ours but different enough for you to notice; just the right amount.

    It's a world full of cats and jazz and deep wells at the bottom of which you can sit when you need to think, unusual phone calls and strange characters all with a story to tell. A world full of things that are there and not there simultaneously and where 10 minutes is all you need to understand each other.

    Read more
  10. 3 Ways to Style: The Louche Koto Stripe Chambray Jacket

    3 Ways to Style: The Louche Koto Stripe Chambray Jacket

    Introducing the newest addition to our jacket collection: The Louche Koto. A modern twist on the classic denim jacket, this striped chambray number is the statement outerwear piece you need. A patterned jacket may seem daunting to style but we have put together three simple looks to showcase how versatile the Louche Koto is.

    Brunch with the girls is the perfect time for your Louche Koto’s debut. You can experiment styling the jacket without judgement and reward your efforts with a massive stack of pancakes with a side of bacon. We styled the Louche Koto with the Louche Cathleen Dog Print tea dress for an adorably laidback look. The bright red of the tea dress compliments the bold blue and white stripes gorgeously and the cute pooch pattern adds playfulness to the outfit. Pairing pattern with pattern can be risky but we think these two prints work well together. A general rule of thumb when pairing patterns is to pair a larger print with a smaller one. The graphic stripes paired with the daintier pooch print contrast well and the scattered dalmatian pattern mirrors the silver circle buttons of the jacket tying both prints together nicely. Stick to minimal accessories like the Louche Interlinked Studs and Louche Luxe Emily personalised necklace in gold to let the Louche Koto be the star of the show. Style with a pair of on trend chunky trainers - perfect for your post brunch roll home.

    The best day of the week is finally here. You’ve done it. You’ve survived another working week. Putting any effort into your appearance was forgotten about by Tuesday and you have happily embraced slob life ever since. However, Friday is different. Friday is your time to shine. Prove to your colleagues (and yourself) that you can look nice – when you can be bothered. The Louche Koto Stripe Chambray jacket is a great statement piece that epitomises that ‘Friyay’ feeling and can be dressed up or down. Let’s say you’re going for cocktails after work. Plan ahead and wear a pair of smart Louche Meredith Cigarette trousers to transition from day to night seamlessly. We think the navy Meredith trousers work best with the bold blue and white striped Louche Koto. Remember to grab a slinky camisole to change into in the work toilets when 5pm hits. The Louche Yolaine Satin Cami is the ideal piece for amping up any outfit for night time. Statement accessories are key for a day to night transformation and we are in love with the oversized square Matilda earrings for just that. Add a pair of strappy black heels and you’re ready to let your hair down and party the evening away. Enjoy!

    The boxy cut of the Louche Koto is perfect for any formal occasion you have in your diary. This look works for a whole host of events. Afternoon tea? Tick. Your Grandma’s 80th birthday? Tick. A christening? Tick. The jacket’s versatility makes styling outfit after outfit a piece of cake. Pair the boxy fit with the uber feminine Fiorella Baneberry midi dress and black ankle boots for an effortlessly smart look. Bright mustard is the colour of the season and contrasts well with the Louche Koto’s blue and white graphic stripes. Mixing patterns can be a dangerous game but we love how these two look together, especially with the Louche Leah floral drop earrings, as they tie the cool and warm tones in the outfit together wonderfully. You’ll look polished enough for Grandma and cool enough for your Insta followers. Win, win.

    What do you think of our three looks? We hope that they have inspired you to give the versatile Louche Koto a go and to experiment with your wardrobe a bit more. If you do style the Louche Koto we would love to see it! Post your looks on Instagram with the hashtage #mykoto so we can like and repost your gorgeous outfits on our feed!

    Read more