1. JOY Spotlight: Julie – Assistant Designer

    JOY Spotlight: Julie – Assistant Designer

    With more and more restaurants, products and brands going vegan we thought we’d chat to our lovely assistant designer Julie about the lifestyle and what drew her to it. 


    What got you interested in veganism and what sparked you to make the change?

    I’ve always been passionate about the environment and then in 2016 I decided to go vegetarian for Lent. I loved it and didn’t look back! As my interest grew around this new lifestyle and as I researched and became more aware of the health, environmental and social impacts I decided to push myself again and the following year and went vegan.

    What’s your fave day of food look like?

    Breakfast: Nush Yogurt with coconut chips, omega 3 seed mix and chopped banana.

    Lunch: Homemade Minestrone Soup or Avocado on Sourdough

    Dinner: Temple of Seitan in Camden – It’s a must for vegan fast food! 

    Dessert: Candy Kittens' lollies, the Blueberry Bliss flavor is my absolute favourite!  


    What are your three favourite green beauty products?

    1. Inika – I swear by their foundation, bronzer and mascara!

    2. Source of Nature for face wash and general day-to-day products

    3. For beauty products I can’t go past Neal’s Yard Remedies


    Veganism connects so well with sustainability, working as a designer what positive changes do you think the fashion industry are making?


    I was really grateful to have gone to University of the Arts: London College of Fashion, where the womenswear degree had a huge focus on sustainability, students were encouraged to learn more about the future of fashion and how they could make a positive impact. There was also a competition that the university ran with Stella McCartney, designers who created a sustainable end of year collection could win an internship with the brand – this was huge and such an amazing opportunity!

    Fur free:

    Thankfully over the last few years there has been a push to completely eradicate fur from our runways. We still have a long way to go but it’s a movement I can get behind! 

    The High Street:

    I think consumers are becoming more aware which is helping to push the High Street to make significant changes to their businesses, for example ethical capsule collections. These small changes can make a huge impact. 

    What tips do you have for other people wanting to become vegan?

    1. Keep on top of documentaries and articles on Veganism, it really helps your decision seem more worthwhile and understand better on why you’re making the change. I recommend the docoumentary What the Health and reading How Not To Die by Dr Michael Greger.

    2. Stay accountable, check the Vegan Calculator online so you can see the difference you’re making.

    3. Check for Palm Oil. I’ve noticed lots of vegan products still have Palm Oil in them – for me I don’t consider those products vegan.

    4.  Buy pre-owned or try source sustainable clothing, a lot of highstreet brands are now launching sustainable capsule collections. Or if you can, make your own clothes, I source fabrics from Cloth House on Berwick street which have a great range of high-quality organic and sustainable fabrics. 
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  2. City Breaks

    City Breaks

    It’s been a week since the Easter Bank holiday and if you’re anything like us you’d be feeling sad and sorry for yourself! So, to brighten up your day and ours we’re focusing on the city escapes we can have in our own backyards. So get ready to repeat the festivities of last weekend – eat, drink and inhale chocolate (because, well, delish!).


    Eat: Duck & Waffle 

    In the mood to impress? Then take your pals to Duck & Waffle, located on the 40th floor, the views of London are unforgettable, second to their brunch of course – obviously the waffles are a must.

    Drink: The Blues Kitchen 

    Booze and blues, sounds alright! Known for their live music and with three locos (Brixton, Shoreditch and Camden) you can’t go wrong with The Blues Kitchen.

    See and do: God’s Own Junk Yard 

    All of the lights, all of the lights – step into Chris Bracey’s bright world of neon signs and retro movie displays. Wander through the coloured collection and then head to The Rolling Scones Cafe.


    Eat: CHOMP 

    It’s all about the steak. We could say more, but we won’t. You just have to try it.

    Drink: Hyde & Co 

    MUST VISIT: Every city has their secret spot and Hyde & Co is Bristol’s. This secretive cocktail bar is hard to find, only a bowler hat sign leads the way. Once you ring the bell and are invited in, wander over to the bookcase. Pick the right book and a secret room will reveal itself to you.

    See and do: Bristol Tandem Hire 

    Tandem bike touring has never been cooler, are we right? Discover the city of colour and culture with your best mate behind you all the way – supportive friends are the best.


    Eat: Matou

    We might be getting too ahead of ourselves but it’s meant to be Spring, right? Perched above the Mersey Ferry Terminal Building is Matou, an amazing pan Asian restaurant. Enjoy the view under the sun.

    Drink: Black Lodge Brewing 

    It ain’t cheap but it’s worth the treat! The Black Lodge Brewery make some of best drops in all of Liverpool, we have no doubt you’ll be taste testing them all.

    See and do: Ghetto Golf 

    Looking for something a little different to do this Friday night? Hit up Ghetto Golf, formally a brewery this space has a major cool factor. There’s also a cocktail bar outside so you’re sweet for the night.

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  3. Three Things for Spring

    Three Things for Spring

    I know we’re all still shivering in our boots and Winter woolies, but it’s officially Spring - yay! So to celebrate the warmer times to come we’ve put together an April must do list, filled with everything you need to add to your social calendar.

    Related: Bring on the Easter long weekend! Check out our NEW IN edit for everything you and your wardrobe need this Spring.


    Who doesn’t love dancing? (If you say no then we can’t be friends). To celebrate Easter POP in Brixton is hosting an RnB and Hip Hop party. It’s a free all ages event, there will be places to dance, graffiti art on show and areas to to sit and chill with your mates.


    When: 1st of April

    Where: POP Brixton

    Price: Free

    Website: popbrixton.org

    Art verse Hero

    Join all your fellow superhero super fans at the DC Entertainment exhibition, check out rooms filled with behind-the-scenes pics, props and costumes dedicated to Superman, The Joker, Catwoman, Batman and many more.


    When: April to September

    Where: The O2, Greenwich

    Price: £22

    Website: theo2.co.uk

    Best Beans

    Coffee snobs unite, we’ve found the perfect place for you! The London Coffee Festival is back and it’s big. Check out The Tasting Room, Latte artists and their skillz and take a workshop or two.


    When: 12-15th of April

    Where: Old Truman Brewery, Brick Lane

    Price: Starts at £14.50

    Website: londoncoffeefestival.com

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  4. 6 Ways to Reveal Your Romantic Side with Florals

    6 Ways to Reveal Your Romantic Side with Florals

    Blossoming florals and bold blooms are no longer synonymous with summer dressing. Think eye-popping petal motifs and delicate flower embroidery with lashings of feminine cool.

    #1 English Rose

    Opt for florals with a darker edge this season with the Zora Floral Midi Dress. Defined by it’s flattering yet romantic silhouette, this piece is ready to take you from work to weekend within a moments notice. Pair with understated heels and let the dress do all the talking.

    #2 Jump(suit) for JOY!

    Forget ‘less is more’ and embrace botanical blooms in a contemporary, yet playful silhouette. The Madiana Floral Cropped Jumpsuit is the perfect alternative to your LBD, team with chic heels or chunky boots for instant updated party look.

    #3 Fresh as a Daisy

    Exuding a 1940s sensibility and a classic ditsy floral print, the Louche Bara Midi Dress is anything but prim. Perfectly formed and featuring a tie detailing at the back, this romantic piece is sure to add a feminine flourish to your wardrobe.

    #4 What in Carnation?

    Elevate your everyday style with the Louche Luxe Norah Soft Leather Humming Bird Embroidered Crossbody Bag. Combining intricately detailed embroidery and a timeless saddle bag shape, this is the ideal accessory to wear with any outfit.

    #5 Folksy Florals

    There’s no denying that embroidery is having a moment right now and the Louche Luxe Dakota Floral Embroidered Soft Leather Purse is the epitome of contemporary elegance. Featuring a delicate and luxe floral design, this piece is both pretty and practical.

    #6 Fly away with Me

    Modern yet whimsical, the Louche Luve Iva Soft Leather Hummingbird Embroidered Coin Purse features a sleek silhouette, perfect for slipping into pockets or your favourite handbag. Crafted from sleek, soft leather, this dainty piece makes the perfect gift.

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  5. 5 Gift Ideas for Him

    5 Gift Ideas for Him

    Men are notoriously difficult to buy for. At Joy we like to think we have covered every personality to make your search much easier.

    So, let’s start with the top man, dad: The silver bear mug or you’re a diamond whisky glasses are just perfect, add the best things in life are free book and ray gun nose trimmer to bring a smile. If he’s a golfer he will be thankful for a golf ball marker set. Wrap him up warmly in with Hymn merino wool jumper.

    Then there’s the husband/partner: Hymn has a tremendous range of embroidered sweats and well-cut shirts in 100% cotton all with interesting details. If he’s a Star Wars fan he needs the storm trooper decanter based on the original mould of Andrew Ainsworth of Shepperton design studios original storm trooper helmet. Check out the cheeky Star Wars tees by Chunk which always go down a storm.

    And the brother: The Mexican sombrero shot glasses can be combined with a drink your words game or the beerometer game which will be really challenging after those shots! If he’s a keen bicyclist the bike phone holder is a useful and practical present we have road tested it and have been impressed. The bicycle multi tool also makes a handy tool which will be hard to lose. When it comes to socks, guys tend to show their true personality. Whether he’s confident, cheeky, a bit of a joker or a sophisticated modern man. Our Happy socks are sure to bring a smile, a Scandinavian brand, they are colourful original designs in 100% cotton. Secret Santa presents for those guys in the office. There are loads of ideas. Beard baubles are high on the list, check out the retro pocket game, desk top Ping-Pong and all our provocative mugs.

    Find more Christmas gift ideas for him online.

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  6. New In: Coats & Jackets

    New In: Coats & Jackets

    It’s time to make the winter coat decision.


    Shop Coats & Jackets

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  7. Blogger Focus: phasesofrobyn

    Blogger Focus: phasesofrobyn

    Welcome back to JOY's Blogger Focus! Today we're lusting over the style of Robyn from phasesofrobyn. She's created this amazing monochrome look with splashes of canary yellow using some of JOY's bestsellers! Have a peek at some of our favourite photos from her Parisian OOTD before heading over to Robyn's blog to see the full thing!

    JOY Eh Quoi Tee // JOY Mara Gingham Skirt // Louche Carmella Clutch

    Follow Robyn on all her social media to ensure you never miss a post!
    Instagram // Twitter // Bloglovin'

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  8. Blogger Focus: coffeewithmeg

    Blogger Focus: coffeewithmeg

    JOY's Blogger Focus is our brand new way of showcasing our absolute favourite bloggers right now. Today we want you to meet Meg from coffeewithmeg. Her relaxed preppy style is something we could only wish to pull off! Have a scroll through some of her latest looks with her fave JOY pieces whilst travelling through Italy. If you're not already following her (how?!) then head over to Meg's blog to see the full post before giving her a follow - trust us, you won't regret it ♥

    JOY Steve Super Stretch Jeans

    Louche Santina Pleated Skirt

    Louche Gold Cactus Necklace

    Valley of the Dolls Ezta Cactus Playsuit (back in stock soon)

    Head over to Meg's blog to see the full lookbook, and make sure you're following all her social media to ensure you never miss a post!
    Instagram // Twitter // Bloglovin'

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  9. JOY's Top 10: Summer Films

    JOY's Top 10: Summer Films


    It's the middle of summer! At least...it's supposed to be.

    The weather's a tiny bit hit-and-miss in the UK right now, like always, but the odd drizzle here and there won't stop us from dreaming of sun, sea and sand! Here at JOY Head Office we're a sucker for a good holiday movie. That's why we've put together 10 of our favourites; from innocent Disneys to bloody thrillers, you could say we're an eclectic bunch. Have a scroll through our top summer films and see how easy it is to replicate some of the iconic looks!


    Almost Famous (2009)

    almost famous

    Minkpink Wild Hearts Top // Louche Luvy Suedette Mini Skirt

    almost famous outfit


    Forgetting Sarah Marshall (2008)

    forgetting sarah marshall

    Joy Austin Cut-Out Shoulder Top // Louche Luxe Joyous Triangle Jacquard Skirt

    Untitled design


    Summertime (1955)


    Neon Rose Button Back Swing Cami // Louche Santina Pleated Midi Skirt

    Untitled design (2)



    Stand By Me (1986)

    Film and Television

    Louche Micala Nautical Scoop Tee // Urban Bliss Marie Embroidered Jeans // Louche Perrie Backpack

    stand by me outfit


    South Pacific (1958)

    south pacific

    Louche Monika Neck Tie Top // Valley of the Dolls Quenby Drawstring Shorts

    Untitled design (1)


    Roman Holiday (1953)

    roman holiday

    Louche Flowella Flamingo Scarf // Valley of the Dolls Moran Embroidered Frill Top // Louche Kamea Pleated Satin Midi

    roman holiday outfit


    Lilo & Stitch (2002)


    Minkpink Tacos and Tequila Crop Top // Neon Rose Eyelet Denim Skirt

    lilo and stitch outfit


    Jaws (1975)


    Louche Aphrodite Swimsuit // Urban Bliss Olivia Dungaree

    jaws outfit


    Forrest Gump (1994)


    Joy Austin Ditsy Print Cut-Out Shoulder Top // Louche Luxe Betula Net Midi Skirt

    forrest gump outfit


    Dirty Dancing (1987)

    dirty dancing

    HYMN Grimley Shirt // Joy Steve Jeans

    dirty dancing outfit

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  10. The JOY Way: Carry On Packing

    The JOY Way: Carry On Packing


    You’re always desperate for a shower, the tube smells even more than normal, and your fan’s been on for 105 consecutive hours. Summer’s definitely here. For the lucky few who are managing to escape the sticky and humid heat of the UK, we’ve put together our best tips to help deal with the stress of packing. More specifically, fitting everything into just your hand luggage. There’s nothing worse than having to pay extra because your suitcase is 0.2kg over the limit, or constantly battling with the reclaim belt. And what you save by not checking luggage, you can use to have even more fun when you’re away. Win, win!



    Everyone’s prone to packing-procrastination, don’t deny it! Before you know it, you need to leave for the airport in an hour and everything’s still covering your bed. All you need to do is plan properly – make a good old-fashioned list on pen and paper, and tick everything off as you go. Launder early, find the travel adapter in advance, you’ll be fine.

    flowers& plantsMetal Retro Pens // Oh K! 50/50 Pencils



    No one cares what you look like at the airport. Trust us. It’s the security line, not fashion week! Everyone just wants to get on a plane and get out of there, so when it comes to your travel outfit, practicality is key. Wear your comfiest and bulkiest clothes to travel – not only will you save space in your bag, but your skinny jeans won’t be cutting off your circulation for 3+ hours. Opt for a simple tee, loose trousers, and comfy trainers. You’ll thank us later!

    flowers& plants (1)Minkpink Galah Cockatoo Tee // Joy Solen Geo Print Culottes


    3. ROLL IT UP

    Now for the big one: the rest of your clothes. Lightweight materials like satin and viscose are your best friends here – they take up the least amount of room and it’s super easy to get the creases out. A couple of camis, a lightweight skirt or shorts for the day, and a dress or two for dinner is all you need! A bikini and a swimsuit to swap between and you’re set. Roll rather than fold your clothes to save even more space!

    Instagram Template July (8)Louche Luxe Kinsey Cami // Louche Niobi Bikini
    Louche Fortuna Floral Swimsuit // Louche Quenby Bird Print Shorts



    We’ve all been there – trying to ram our countless liquids and potions into a tiny sandwich bag, just for them to explode mid-flight. But what’s the one thing you’re sure to never leave the hotel without? Samples. In fact, your hotel probably has tonnes of things that you didn’t know about; chargers, toothbrushes, tampons, everything! You can save so much space in your hand luggage if you just wait till you get to your room! But if you’re a stickler for skincare and want to stay hydrated during the flight, a simple facemask will do the trick!

    Untitled designOh K! Black Sesame Hydrogel Mask // Oh K! Snail Sheet Mask


    And there you have it; our top tips to pack everything into your hand luggage! Not as difficult as you first thought, right? Now stop trying to drag the dusty suitcases out of the loft – you’ve got a holiday to get excited for!

    The JOY Holiday Shop is live right now! Head on over to fill up your suitcase and...psssstttt, you can get 20% off swimwear with code SWIM20!


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