The JOY Edit

New Girl Crush... Sally Humphreys

UH, OH! It’s happened again, we are CRUSHING on a gorgeous girl and her garms. Luckily this time we can steal her style, as the lady in question is theatre producer Sally Humphreys, and she happens to LOVE Louche.
A JOY girl through and through, the 34 year old creative shares our enchantment with vintage hobbies, from knitting to cake-baking. As well as running her own production company she also writes books with her younger brother Geraint – could we love her anymore?

A favourite customer at our Covent Garden store, Sally has a knack for picking best loved styles from our principal label Louche; opting for classic shapes with a twist and we think she looks stunning in them all. From the simple yet striking ‘Roberta’ shift dress for formal events to the bold digital print Rocio for nights out with friends, her looks fill us with JOY.

We will stop gushing soon, but must mention she is super-nice too, after spotting her looking lovely in Louche, we followed her on Twitter and she got in touch to say she is a bona fide fan of ours. Ditto Sally, you’ve been causing a stir at JOY HQ.
You will notice from her stylish snaps, that she is in fact the girlfriend of rock icon and artist Ronnie Wood, as we said, Sally has great taste!

"I'm totally phobic about shopping/clothes so your store is a total JOY (no pun intended!). Thanks for making clothes that fit xx"


Let's Twist Again? Louche Roberta Twist Dress £55
Floral Fancy Louche Little Mi Floral Dress £59
Louche Nixi Twist Dress, Was £55, Now £40
How does your Garden Grow Louche Rocio Digital Dress £55

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