The JOY Edit

Love in Leeds...

JOY lovers will be familiar with our annual Valentines ‘Hearts’ competition; our stores decorate their windows with romantic and quirky love notes written by creative customers.

2012’s edition was our most popular yet; we had hoards of people stopping to see the hearts and even had marriage proposals made (and accepted) via them. Historically we pick an overall winner to receive £100 to spend at the JOY of their choice; we tend to end up giving loads of runner up prizes too, with all the many funny and sweet entries we receive making hard to pick just one.

The resounding winner and all-out Romeo this year was Matty Roche of Leeds who delighted us, and his girlfriend, with a hand drawn portrait of her and some very poetic prose. This week Matty popped down to his local Leeds store, super-sweet and arm in arm with the object of his affections, to spend his winnings. A real romantic, he used the whole lot to treat his beautiful girl to a big bag full of JOY – what a winner! Where can we find one like him?


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