ISSUE — JUNE 2026
Welcome to the Journal
Our journal — documenting the design decisions, styling moments and small details behind each JOY collection.
FEATUREDDESIGN PROCESS
Where It All Begins
Every collection begins the same way. With fabric.
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FEATUREDSTYLE & LIVING
What Makes a Great Trouser?
The three trouser shapes we're wearing on repeat right now: the Tilde straight leg, the Tyler pleat front wide leg, and the Sutton barrel. Plus the small details that make...
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COLLECTIONS
What Makes a Fairytale?
Look closer. Rabbits and squirrels woven into the cloth itself. The Fairytale jacquard drop, four pieces with a story.
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THOUGHTS
St Patrick's Day — An Alternative
Plastic leprechaun hats. Novelty socks. Green worn without conviction. We'd like to propose an alternative.
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BEHIND THE SCENES
Where Joy Began
Brixton, 1999. A few weeks before Christmas. The story of how women built this brand.
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